Mobile growth has become harder to read. For years, app marketers could build a case around visible signals: impressions, clicks, installs, conversions, and cost efficiency. Those numbers are still useful, but they no longer tell the whole story. A user might discover a product on connected TV, research it online, install the app later, and… Continue reading Yaron Tomchin: CEO of Mobupps on the Future of Mobile Growth
As attribution weakens, growth is shifting toward integrated systems, first-party intelligence, and under leveraged global markets Privacy changes did not eliminate visibility. They redistributed it. What used to be observable at the user level is now fragmented across platforms, modeled systems, and internal data environments. The result is not a lack of data, but a… Continue reading Rethinking Mobile Growth Under Privacy and Platform Constraints
User acquisition (UA) is a constant challenge for app developers. Even incredibly innovative app ideas can become a huge flop if they fail to drive new users to the app. For this reason, user acquisition and marketing are typically a fairly large portion of most app developers’ budgets.
There are plenty of reasons to make sure your code is clean and that you’ve plugged any potential security gaps in your mobile app. Here’s another one: it can be a significant competitive advantage.
You’ve made an app. Now what?
Looking to turn free users into paying customers? In this MGS20 panel, Ehren Maedge, North American VP of MoEngage, moderates a conversation between Lane Colyer and Nathan Sann, co-founders of Growth Instincts, concerning the best practices for driving conversion rates.
by Melissa Yik, Account Director at M&C Saatchi Performance The accelerated digital consumption driven by COVID-19 has led to a new wave of advertising inventory that brands can leverage to connect with their audiences. Due to the growing number of people staying at home, there has been a drastic change in customer behavior. While many… Continue reading Emerging Paid Channels In SEA: Where To Find Your Next Customers
MGS20 hosted this workshop on the latest trends and best practices for Apple Search Ads. Fouad Saeidi, founder and CEO of App Growth Network, explains how the abundance of Apple Search Ads keyword data requires third-party tools for scale, and Yekta Ozcomert, COO of MobileAction, offers SearchAds.com as the solution.
The eternal challenge for app marketers is growth. How do you acquire more users? How do you retain the ones you already have? Here are five tips to help you continue to grow your app.
