How Can App Branding Evolve?

Elizabeth Giorgi, Co-Founder and CEO of soona, delivers this MGS GVC 1.0 session on how branding can improve and evolve to be more thoughtful, conscientious, and successful in the current market. 

Millennials vs. Gen Z: Loyalty in Brands

Norm “N.G.” Gordon, a Social Media Influencer from DearMishuDad, moderates a panel discussion on brand loyalty for MGS GVC 1.0 featuring Carol Tran, Head of Growth at Dolby Laboratories, and Elco Ian, Founder and CEO of Paintgun.io.

An Employer’s Guide to Work Life in the Time of Corona

Peggy Anne Salz, Founder and Chief Analyst of MobileGroove, leads a Level-up Thursday discussion on the best practices for operating a business during COVID-19. Joining Salz is Travis Gemoets, an experienced trial attorney with Jeffer Mangels Butler & Mitchell. Gemoets consults on a variety of employment-related matters and has been advising clients across multiple industries… Continue reading An Employer’s Guide to Work Life in the Time of Corona

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An Employer’s Guide to Work Life in the Time of Corona

Peggy Anne Salz, Founder and Chief Analyst of MobileGroove, leads a Level-up Thursday discussion on the best practices for operating a business during COVID-19. Joining Salz is Travis Gemoets, an experienced trial attorney with Jeffer Mangels Butler & Mitchell. Gemoets consults on a variety of employment-related matters and has been advising clients across multiple industries… Continue reading An Employer’s Guide to Work Life in the Time of Corona

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How to Target Niche App Audiences

Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, delivers this MGS GVC 1.0 session on navigating the challenges posed by targeting niche audiences.

3 Strategies For Organic App User Acquisition

User acquisition (UA) is a constant challenge for app developers. Even incredibly innovative app ideas can become a huge flop if they fail to drive new users to the app. For this reason, user acquisition and marketing are typically a fairly large portion of most app developers’ budgets.

Marketing Mobile App Privacy & Security as a Competitive Advantage

There are plenty of reasons to make sure your code is clean and that you’ve plugged any potential security gaps in your mobile app. Here’s another one: it can be a significant competitive advantage.

New Ad Networks Mobile Marketers Should Pay Attention To

By Rebecca Castellani

3 Strategies For Effective App Store Optimization

  You’ve made an app. Now what?

How to Increase Revenue by Optimizing Conversions

Looking to turn free users into paying customers? In this MGS20 panel, Ehren Maedge, North American VP of MoEngage, moderates a conversation between Lane Colyer and Nathan Sann, co-founders of Growth Instincts, concerning the best practices for driving conversion rates.