User acquisition (UA) is a constant challenge for app developers. Even incredibly innovative app ideas can become a huge flop if they fail to drive new users to the app. For this reason, user acquisition and marketing are typically a fairly large portion of most app developers’ budgets.
There are plenty of reasons to make sure your code is clean and that you’ve plugged any potential security gaps in your mobile app. Here’s another one: it can be a significant competitive advantage.
You’ve made an app. Now what?
Looking to turn free users into paying customers? In this MGS20 panel, Ehren Maedge, North American VP of MoEngage, moderates a conversation between Lane Colyer and Nathan Sann, co-founders of Growth Instincts, concerning the best practices for driving conversion rates.
by Melissa Yik, Account Director at M&C Saatchi Performance The accelerated digital consumption driven by COVID-19 has led to a new wave of advertising inventory that brands can leverage to connect with their audiences. Due to the growing number of people staying at home, there has been a drastic change in customer behavior. While many… Continue reading Emerging Paid Channels In SEA: Where To Find Your Next Customers
MGS20 hosted this workshop on the latest trends and best practices for Apple Search Ads. Fouad Saeidi, founder and CEO of App Growth Network, explains how the abundance of Apple Search Ads keyword data requires third-party tools for scale, and Yekta Ozcomert, COO of MobileAction, offers SearchAds.com as the solution.
The eternal challenge for app marketers is growth. How do you acquire more users? How do you retain the ones you already have? Here are five tips to help you continue to grow your app.
Somehow it just seems fitting that consumers make travel plans while on the go devices—with the help of their mobile phones. From the first time someone starts thinking they want to get away for a while to leaving feedback on travel services, the mobile phone is the go-to tool to transport travelers in theory and… Continue reading From First Touch to Satisfied Customers: Mobile Marketing Strategies for Travel Companies
There’s a very fine line in SMS marketing.