In the LATAM region, food delivery isn’t a trend that resulted from the rise of mobile usage. It is part of the Latin American lifestyle, especially in large cities like Mexico City, São Paulo, Buenos Aires, or Bogota (more on this later). This lifestyle combined with the affordability of delivery and the expanding mobile market… Continue reading Why Food Delivery Apps Are Hot in Latin America
by Aleney Chan, Director of User Acquisition at GameChangerSF Facebook, Google, and Apple continue to dominate the mobile app marketing industry, capturing over 70% in mobile ad spend in 2019. It’s no surprise that Facebook, Google, and Apple remain the top global media channels for mobile app marketers in terms of ad spend, quality, and scale. These companies have… Continue reading Mobile App Marketing Beyond Facebook, Google, And Apple
By Jayne Pimentel On NFL Sundays DraftKings’ usage rates beat out Instagram, according to Comscore. This is something few apps can claim on any day of the week. But we didn’t reach that level of success without a lot of hard work and planning. Pulling from some of the GOAT in sports, we’ve laid out… Continue reading 5 Tips to Win in a Competitive App Category
We’ve said it before and we’ll say it again: Product is the new marketing. The best way to find and keep users is to provide them with a useful app that provides a great experience. That’s why we turned to Andreas Gross to be our keynote speaker at last fall’s Product Jam in San Francisco.
The 2010s were rewarding for the mobile market in LATAM. Latin Americans started the decade a bit skeptical about using smartphones due to high prices and slow connectivity, but as those improved, the number of smartphones grew 740%. Today, all forecasts point to a bright horizon where this growth will continue in 2020. App creators due… Continue reading 3 Trends That Make LATAM The Most Exciting Mobile Market In 2020
There’s no shortage of podcasts out there, but we’d like to think the MGS podcast stands out. We get exclusive interviews with some of the most exciting mobile marketing movers and shakers — and the in-depth insights that they bring to the table. But if you’re short on time and need a helpful guide to… Continue reading The Top 5 MGS Podcasts of 2019
Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events. 2019 was a banner year for MGS. We introduced new events, grew our established conferences, and made big strides toward becoming a one-stop-shop for everything you need to know about mobile marketing. As we look toward 2020 we… Continue reading 5 MGS Sessions You Can’t Miss
By Peggy Anne Salz
