Executive Interview: Yaron Tomchin, CEO of Mobupps
Leadership, AI, and the Next Era of Mobile Growth Mobile growth is no longer a single-channel discipline. App discovery, user research, media exposure, conversion, retention, and monetization now happen across apps, web, CTV, OEM environments, and programmatic media. That has made measurement more complex and executive decision-making more demanding. Earlier this week, Mobile Growth Association… Continue reading Executive Interview: Yaron Tomchin, CEO of Mobupps