Tag: Leadership

Executive Interview: Yaron Tomchin, CEO of Mobupps

Leadership, AI, and the Next Era of Mobile Growth Mobile growth is no longer a single-channel discipline. App discovery, user research, media exposure, conversion, retention, and monetization now happen across apps, web, CTV, OEM environments, and programmatic media. That has made measurement more complex and executive decision-making more demanding. Earlier this week, Mobile Growth Association… Continue reading Executive Interview: Yaron Tomchin, CEO of Mobupps

Yaron Tomchin: CEO of Mobupps on the Future of Mobile Growth

Mobile growth has become harder to read. For years, app marketers could build a case around visible signals: impressions, clicks, installs, conversions, and cost efficiency. Those numbers are still useful, but they no longer tell the whole story. A user might discover a product on connected TV, research it online, install the app later, and… Continue reading Yaron Tomchin: CEO of Mobupps on the Future of Mobile Growth

Masterminds of Progress: Women Who Shaped the Landscape of Mobile Growth in 2023

In the fast-paced world of mobile growth, leadership isn’t merely a title; it’s a dynamic lifestyle. Harvard Business School professor Linda Hill once remarked that true leaders aren’t born with superhuman capabilities but are shaped through intentional self-development in the crucible of experience. In the realm of mobile growth, we’re fortunate to witness the stories… Continue reading Masterminds of Progress: Women Who Shaped the Landscape of Mobile Growth in 2023