By Luca Mastrorocco, Co-founder, REPLUG In 2021, the mobile ecosystem saw a number of disruptions that have echoed throughout 2022. This global mobile ecosystem privacy riot left many questions unanswered. So, predicting how things will shape up in 2023 will take a lot of work. But that doesn’t make forecasting trends in mobile marketing any… Continue reading Trends in Mobile Marketing to Keep an Eye on in 2023
By Eric Vissers, Head of Growth at DCMN The mobile industry has long been focused on performance marketing, which is seen as the fastest and most cost-efficient way to acquire new users. However, we’re now seeing that for many industry players, taking a “performance-only” approach is becoming increasingly unsustainable. The same tactics they have previously… Continue reading Brandformance: How Mobile Marketers Can Incorporate Both Performance and Brand Marketing
Some 18 months after Apple implemented ATT and started the ID phase-out, the in-app advertising ecosystem is settling on a new, privacy-first framework: IAB Tech Lab’s Seller Defined Audiences (SDA). The new framework democratizes cohort development for the open ecosystem by allowing app publishers to communicate first-party audience attributes in an OpenRTB bid request. The… Continue reading How to Win the Seller Defined Audiences Game
By Sofia Kekukh, SMM & Partnership Manager at GDBAY Virtual reality (VR) development is growing at an incredibly fast rate. Global revenue within the VR gaming industry is forecast to grow to 2.4 billion U.S. dollars by 2024. Moreover, the global consumer market for VR is set to grow considerably in the following years. According to global… Continue reading How to Pitch a VR Game to Investors
Brought to you by CleverTap. Customers want personalized experiences. With almost every new startup proclaiming it’s the “Netflix of X” and more established brands rushing to meet ever-changing demands, the onus is on companies to provide interactions that are highly personalized. In fact, McKinsey reports consumers don’t just want hyper-personalization, they demand it. Forrester says 77%… Continue reading A Framework for Ecommerce Success
