Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers and utilizing their feedback to build a better product. Main begins with a brief history of WeatherBug and its “legacy users,” noting how their feedback — whether criticism or validation —can be leveraged to “prioritize and craft the product roadmap.”… Continue reading The Customer Is Always Right: Leveraging Negative Feedback To Improve Product
We’ve said it before and we’ll say it again: Product is the new marketing. The best way to find and keep users is to provide them with a useful app that provides a great experience. That’s why we turned to Andreas Gross to be our keynote speaker at last fall’s Product Jam in San Francisco.