Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing
When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to. So how is adoption looking as we approach the second anniversary… Continue reading Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing
