Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing

When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to. So how is adoption looking as we approach the second anniversary… Continue reading Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing

What You Need to Know About Mobile Game Marketing in 2022

Gaming app marketers have had an exciting couple of years. From a massive uptick in installs driven by changes in pandemic-related behavior to the chaos caused by App Tracking Transparency, user acquisition has been a moving target… and it’s still changing. That’s why we gathered a panel of experts together to talk about the BIGgest… Continue reading What You Need to Know About Mobile Game Marketing in 2022