Tag: ATT

Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing

When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to. So how is adoption looking as we approach the second anniversary… Continue reading Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing

Mobile Growth Basics: App Tracking Transparency

In 2021, Apple made App Tracking Transparency (ATT) the default for all iOS devices and completely disrupted the mobile marketing industry. App developers must now use the ATT framework if their app collects data “about end users and shares it with other companies for purposes of tracking across apps and websites.” All developers must request… Continue reading Mobile Growth Basics: App Tracking Transparency

What You Need to Know About Mobile Game Marketing in 2022

Gaming app marketers have had an exciting couple of years. From a massive uptick in installs driven by changes in pandemic-related behavior to the chaos caused by App Tracking Transparency, user acquisition has been a moving target… and it’s still changing. That’s why we gathered a panel of experts together to talk about the BIGgest… Continue reading What You Need to Know About Mobile Game Marketing in 2022