Most mobile app growth marketers I’ve spoken to agree, referral as a channel tends to be one of — if not the — most efficient channel to acquire new customers and high-quality app users. It makes sense, there have been dozens of studies showing consumers trust recommendations from friends and family over any form of… Continue reading We Doubled Our Referral Program Bonus and it Backfired
Building a mobile app is becoming a necessity for many businesses. Even if an app isn’t central to the business model, it might be a vital part of a digital transformation. Since apps are steadily becoming a necessity, you need to be aware of the technologies and trends that are driving the app development industry forward.… Continue reading Big Data And IoT Are Taking Over The App Development Industry
Mobile phone technology has continued to improve almost every area of human life around the globe. Currently, this wonder device can support multiple purposes, that the “phone” part of its name tends to be a reductive misnomer.
After months of lead up, Apple has finally deprecated IDFA, replacing the mobile identifier with AppTrackingTransparency (ATT) and SKAdNetwork (SKAN). Now, after months of speculation and — hopefully — preparing, the day is here where we see what mobile marketers are made of. No one wants to manage their ad budget blindly, but I am… Continue reading The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape
In the absence of IDFA, Apple has introduced App Tracking Transparency (ATT) as a way to allow users to control, at the individual app level, whether their data is shared for ad-targeting purposes. But for developers, ATT has remained a bit of a mystery as one beta version after another of i0S 14 has kept… Continue reading App Tracking Transparency (ATT) Explained: An Update
For years, app marketers looking to grow their businesses focused on user acquisition (UA), but savvy marketers now focus on another piece of the growth puzzle — retention. Research from Adjust compared retention rates across all verticals and found that Day 1 retention was 26% on Android and iOS, but by Day 7, this decreased… Continue reading Boost App Retention Rates with a Little Help from Lottie
The importance of good customer service is well-known, but if you want to perfect the customer experience you need to arm your representatives with the right tools. Whether you’re supporting your customer as a solo developer or have a team of agents backed up by advanced ticket-handling software, when things go wrong your goal is the… Continue reading Best Practices for In-App Customer Service
Smart app developers and marketers know that user retention is the only way to grow sustainably. Research shows that at least 77 % of daily active users abandon an app three days after installation. Retaining a mere 5% of these users can boost the sales of a business by a whopping 30% or even more. Users must opt-in to… Continue reading Push Notifications And In-App Messages For E-Commerce Retention And Engagement
Farhad Divecha, Director at AccuraCast – and a specialist in digital strategy, SEO, and social media marketing, mobile e-commerce, and growth analytics – shares how sports brands are evolving to engage mobile audiences in the wake of COVID-19. In addition to creative and innovative examples, Divecha’s webinar includes insights into: Digital mediums (like social media)… Continue reading The Evolution Of Sports On Mobile
The app market has exploded over the past several years with app developers competing for eyeballs and opt-ins like never before — especially as marketers prepare to adjust to a post- IDFA world. What does it take to build opt-ins? While apps may be all about coding and technology, app opt-in best practices revolve around… Continue reading How App Developers Are Boosting the Odds for App Opt-ins
