Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before they generate revenue. Keeping customers loyal and enthusiastic, and retaining them in the long run is key. Mobile Customer Relationship Management (mCRM) describes exactly that–a systematic approach for companies to… Continue reading Five mobile CRM trends to track in 2019

A Beginner’s Guide To Content Marketing For Your App

By THERESA CRAMER

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success… Continue reading 2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]