A Beginner’s Guide To Content Marketing For Your App
By THERESA CRAMER
By THERESA CRAMER
By THERESA CRAMER
BY LOMIT PATEL The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has always been scaling your acquisition efforts on these platforms. Typically, marketing budgets over $200,000 a month required using a third-party AdTech tool to help manage the complexities of those campaigns with multiple… Continue reading How To Make 2019 The Year You Achieve Huge User Growth Through Facebook And Google
In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times… Continue reading Graham McDonnell Explains The Simple Formula That Works For The New York Times’ T Brand Studio