Launching an app in the App Store can be a daunting task, and it’s easy to make missteps that can derail even the most promising applications. Whether you’re a seasoned developer or a first-time app creator, steering clear of common pitfalls is crucial. Here are the top ten things to avoid when launching your app… Continue reading The 10 Don’ts of Launching Your App in the App Store
The Web3 Games Summit, powered by READYgg, took place on March 19th, 2024, at DG717 in San Francisco. This groundbreaking event brought together gaming industry leaders to explore the intersection of AI, Blockchain, and NFTs, and their transformative impact on the gaming landscape. Growing out of the MGS Web3 Brunch Series, the Web3 Games Summit… Continue reading Web3 Games Summit: Where Web3 and Gaming Connect
MGA and Boundless Join Forces to Facilitate Capital Access In a move to bolster opportunities for mobile app professionals, publishers and businesses in the ever-evolving mobile industry, the Mobile Growth Association (MGA) proudly announces its strategic partnership with Boundless, a cutting-edge debt and capital sourcing platform. This collaboration is poised to reshape the landscape for… Continue reading Empowering The Mobile App Ecosystem
By André Melo, VP of Products and Marketing, PSafe Artificial Intelligence (AI) is already revolutionizing the mobile app business, and the prospects appear even brighter. AI can improve the efficiency, intelligence, and personalization of mobile apps. Here are some of the future benefits that AI can provide to both app developers and users: Increased customization AI… Continue reading The future: AI and mobile apps
By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the battle; the other half is keeping them engaged and retaining them as active users. One of the best ways to do… Continue reading How to scale your app and obtain more subscribers
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association‘s #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends. Let’s take a deep dive into the conference and share some of the key insights and takeaways… Continue reading 18 Key Learnings to Boost Your Mobile Strategy from MGS23
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. From IDFA and SKAN 4.0 to the changing economic environment, reducing your app’s risk can be done by creating a diversified monetization strategy. There are four steps to help you… Continue reading Creating a Blueprint for Diversified App Monetization
By André Melo, VP of Products and Marketing, PSafe Mobile applications have become an integral part of our daily lives. As a result, consumers expect faster and more efficient mobile apps than ever. Optimizing your mobile code is the first step to ensuring a great user experience. It is crucial for ensuring smooth performance and a… Continue reading How to Optimize Your Code in Mobile Applications – 10 Pro Tips
According to Business of Apps, an average app’s number of daily active users (DAUs) will decrease by 77% within the first three days after install. After the time and resources spent on UA campaigns, this drastic drop is disappointing to marketers. No app can keep every user that it acquires, though. That’s where mobile retention… Continue reading Mobile Growth Basics: User Retention
By André Melo, VP of Products and Marketing, PSafe Companies are always looking for the best way to get customers and sell their products and services. Product Led Growth (PLG) has emerged as an increasingly important strategy for many organizations.  Competition has been increasing over the last few years, mainly with the internet and… Continue reading Product Led Growth – Developing Product Centric Culture in Companies
