4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads

By Victoria Repa

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Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

By Enric Pedró One of our main objectives, as an App Store Optimization (ASO) agency, is to draw conclusions and predictions on any given app’s traffic behavior. Throughout Lab Cave’s history in the mobile industry, we have been working on several data analysis projects with the aim of understanding and drawing conclusions on the amount… Continue reading Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

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Keeping Up with ASO Updates Impacting App Store Optimization in 2019

By Linda Harnisch

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Keeping Up with ASO Updates Impacting App Store Optimization in 2019

By Linda Harnisch

How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

By Makoto Taguchi

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3 great apps that take content marketing seriously

By James Haslam

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3 great apps that take content marketing seriously

By James Haslam

5 Tips For Mastering The Google UAC Challenge From InnoGames

By Dennis MAKOWSKY

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before they generate revenue. Keeping customers loyal and enthusiastic, and retaining them in the long run is key. Mobile Customer Relationship Management (mCRM) describes exactly that–a systematic approach for companies to… Continue reading Five mobile CRM trends to track in 2019

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before they generate revenue. Keeping customers loyal and enthusiastic, and retaining them in the long run is key. Mobile Customer Relationship Management (mCRM) describes exactly that–a systematic approach for companies to… Continue reading Five mobile CRM trends to track in 2019

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