Tag: Blog

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success… Continue reading 2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

Graham McDonnell Explains The Simple Formula That Works For The New York Times’ T Brand Studio

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times… Continue reading Graham McDonnell Explains The Simple Formula That Works For The New York Times’ T Brand Studio

How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]

Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications… Continue reading How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]

The Year Of Going Global With Your App [EContent]

From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies focused their attention and investment on making changes and improvements to their mobile app presence. This is aimed at extending the life span of their app or increasing user engagement. It’s a smart strategy, but it falls short… Continue reading The Year Of Going Global With Your App [EContent]