Across acquisition, retention and monetization, leaders are finding return where value proves durable — and rethinking the metrics that define growth. There’s still plenty of activity in mobile growth. What’s less clear is how much of it holds up over time. Teams can still buy installs at scale. What’s less predictable is the value those… Continue reading Where Mobile Growth Leaders Are Seeing ROI Now
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true.
Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications… Continue reading How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]
