Blog - Mobile Growth Association

Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

By Enric Pedró One of our main objectives, as an App Store Optimization (ASO) agency, is to draw conclusions and predictions on any given app’s traffic behavior. Throughout Lab Cave’s history in the mobile industry, we have been working on several data analysis projects with the aim of understanding and drawing conclusions on the amount… Continue reading Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Keeping Up with ASO Updates Impacting App Store Optimization in 2019

By Linda Harnisch

How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

By Makoto Taguchi

3 great apps that take content marketing seriously

By James Haslam

5 Tips For Mastering The Google UAC Challenge From InnoGames

By Dennis MAKOWSKY

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before they generate revenue. Keeping customers loyal and enthusiastic, and retaining them in the long run is key. Mobile Customer Relationship Management (mCRM) describes exactly that–a systematic approach for companies to… Continue reading Five mobile CRM trends to track in 2019

A Beginner’s Guide To Content Marketing For Your App

By THERESA CRAMER

Beyond Facebook: How To Grow Your App Through Paid Content Marketing

By SANDRA WU

A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet… Continue reading A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]

How To Make 2019 The Year You Achieve Huge User Growth Through Facebook And Google

BY LOMIT PATEL The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has always been scaling your acquisition efforts on these platforms. Typically, marketing budgets over $200,000 a month required using a third-party AdTech tool to help manage the complexities of those campaigns with multiple… Continue reading How To Make 2019 The Year You Achieve Huge User Growth Through Facebook And Google