The amount of venture capital (VC) investment in Latin America (LATAM) has skyrocketed in recent years, totaling $2.6 billion in 2019. And the pace is showing no signs of slowing just yet, with Softbank adding another $1 billion to its $5 billion Latin America Fund this year.
Content marketing is now a staple for most brands. They use valuable content—like blog posts—to provide potential customers with the information they need or want, and, in turn, build interest in their own products or services. Apps have struggled with this in the past, but can no longer afford to ignore this massive marketing… Continue reading 5 Blog Types that Drive Mobile App Growth
As people are at home under self-quarantine, apps are coming into play in a myriad of ways. Whether it’s an uptick in the use of productivity apps to get work done from home, or new demands for distractions (like games), apps are playing a big part in “social distancing.” From games that allow live visual… Continue reading How the Mobile App Industry is Helping Cope with Coronavirus
Michele Webb is VP of U.S. Growth & Programmatic at Entravision, specifically spearheading sales for its mobile-first DSP Smadex, but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Michele has a very strong focus on advertisers’ growth. She will never give up until she… Continue reading Q&A with Mobile Growth Leader Michele Webb
In the LATAM region, food delivery isn’t a trend that resulted from the rise of mobile usage. It is part of the Latin American lifestyle, especially in large cities like Mexico City, São Paulo, Buenos Aires, or Bogota (more on this later). This lifestyle combined with the affordability of delivery and the expanding mobile market… Continue reading Why Food Delivery Apps Are Hot in Latin America
By Scott Dodson Every once in a while, a new product emerges and hits the market like a thunderclap — when it’s clear a new tool or service has solved a problem better than anything ever has, when your company is able to deliver a user experience 10X better than anything else out there. As… Continue reading Grinding Your Way to a Paid UA Loop
From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies focused their attention and investment on making changes and improvements to their mobile app presence. This is aimed at extending the life span of their app or increasing user engagement. It’s a smart strategy, but it falls short… Continue reading The Year Of Going Global With Your App [EContent]
