Gaming is booming in Latin America (LATAM). While already popular prior to the pandemic, social distancing guidelines and stay-at-home orders meant that gaming surged over 2020, with monthly gaming expenditure in Mexico, Brazil, and Chile growing at an average of 50%. The mobile gaming market in particular is expanding fast, generating $3.5 billion in revenues… Continue reading Three Reasons LATAM is Ripe For Mobile Gaming Growth
Mexico’s fintech scene has gone from strength to strength in recent years. Between being the first in the region to implement a law specifically dedicated to fintech to boasting seriously innovative homegrown talent, Mexico is in many ways leading the way when it comes to fintech in LATAM. Mexico represents fertile ground for fintech growth… Continue reading LATAM Country Spotlight: Mexico’s Fintech Success
In a historically cash-based economy where a big chunk of the population remains unbanked (over 40% in Colombia, Mexico and Peru), digital payments are gaining momentum in Latin America. During recent years and even more so during the pandemic, QR code payments have surged in popularity.
Latin America might have been late to the fintech game compared to regions like Europe and North America, but now it’s catching up. In the first half of 2020, LATAM fintechs raised $525 million, and the region’s biggest fintech, Nubank, was valued at $25 billion in January 2021. The Brazilian neobank is now the largest… Continue reading Fintech Regulation in LATAM is Evolving. What Does This Mean for Finance Apps?
Mobile penetration is predicted to top 73% in Latin America (LATAM) by 2025, and in turn, app downloads in the region have been steadily growing over recent years. The rise in mobile use has created a vacuum for new app offerings looking to harness a large, diverse, and tech-savvy market. The problem, however, is that… Continue reading Lessons Learned From Failed Apps in Latin America
The LATAM e-commerce sector might not have initially expanded as early and rapidly as in other regions like North America and Europe, but in tandem with smartphone adoption, in-app shopping is set to surge. In recent years and under the context of the pandemic, the sector has shown significant growth. In fact, it’s predicted that… Continue reading Sector Spotlight: E-commerce in LATAM
Launching a mobile app in Latin America (LATAM) requires a unique approach. While the region’s smartphone penetration continues to grow dramatically year-on-year – it’s expected to reach 75% by 2025 – 51% of the LATAM adult population have no access to formal financial services.
Latin America is a unique region full of distinct countries, cultures, and people. Home to over 20 countries and 600 million people, this rich cultural diversity makes it a unique nut to crack when it comes to designing products that resonate with its population.