Using Incrementality and Aligned Incentives to Improve ROI

In this session from MGS Deep Dives LTV, Alex Weinstein, SVP of Growth at GrubHub, explains how incrementality and alignment of incentives can accurately measure return on investment (ROI) and determine lifetime value (LTV).

An Expert Discussion on Improving LTV

Eugene Joannides, COO & Co-Founder of Mistplay, moderates this MGS Deep Dives LTV session on improving lifetime value (LTV). Featuring panelists Josh Chandley, COO of WildCard Games, and Sasha Mackinnon, CEO of Mino Games. 

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Boost Conversions with In-App Messaging

Tessa Miskell, Senior Growth Consultant of Phiture, and Alice Muir, Growth Consultant of Phiture, deliver this MGS GVC 1.0 session on improving user experience with mobile in-app messages.

MGA Announces New Online Education Initiatives

Earlier this year, the Mobile Growth Association (MGA) announced a move to an all-virtual strategy for the remainder of 2020 due to the COVID-19 pandemic. Now, coming off the heels of our first-ever virtual conference, MGS GVC 1.0, MGA is announcing a slate of new online education opportunities that help marketers get a handle on… Continue reading MGA Announces New Online Education Initiatives

What Mobile Marketers Need To Know About IDFA

Mobile marketers have been hit hard by the recent announcement from Apple on privacy changes to their IDFA system for mobile advertising. According to a June 22, 2020 press release from Apple, the new iOS 14 will feature enhanced privacy, more control, and more transparency for users.

Here’s Why LTV Is The Most Important Metric

When it comes to measuring the success and predicting the potential of a business, Lifetime Value (LTV) is single-handedly the most important metric to be considered within any marketing budget. WHAT IS LTV? LTV (also known as Customer Lifetime Value, CLV, CLTV, or LCV), is essentially a prediction or calculation of the potential revenue generated… Continue reading Here’s Why LTV Is The Most Important Metric

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How LTV Uses Past Behavior to Predict Future Outcomes

In this MGS Europe 19 session, Martin Jelinek, Head of Marketing for AppAgent, delivers an informative and insightful overview of lifetime value (LTV) predictions.

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Q&A: The Lowdown On LTV With Ajay Sampat From Lyft

Don’t we all wish we could accurately predict exactly how much revenue each app user will bring in over the course of their relationship with our product? Well, if you get the calculations right, Customer Lifetime Value (LTV) is about as close as you can get to a crystal ball when it comes to customer… Continue reading Q&A: The Lowdown On LTV With Ajay Sampat From Lyft

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App Engagement Strategies to Stay Top of Mind During “Quarantine”

As people go into self-quarantine, they’re often turning to their phones as entertainment and as a connection to the outside world. It’s a time when all small business owners are having to be creative and innovative about how they connect with existing and potential new subscribers. How can app publishers engage, and re-engage users—without feeling… Continue reading App Engagement Strategies to Stay Top of Mind During “Quarantine”

How Apps Are Adapting to the Reality of COVID-19

It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re a digital affair–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline in UA and retention. However, game apps, streaming… Continue reading How Apps Are Adapting to the Reality of COVID-19