Earlier this year, the Mobile Growth Association (MGA) announced a move to an all-virtual strategy for the remainder of 2020 due to the COVID-19 pandemic. Now, coming off the heels of our first-ever virtual conference, MGS GVC 1.0, MGA is announcing a slate of new online education opportunities that help marketers get a handle on… Continue reading MGA Announces New Online Education Initiatives
Mobile marketers have been hit hard by the recent announcement from Apple on privacy changes to their IDFA system for mobile advertising. According to a June 22, 2020 press release from Apple, the new iOS 14 will feature enhanced privacy, more control, and more transparency for users.
When it comes to measuring the success and predicting the potential of a business, Lifetime Value (LTV) is single-handedly the most important metric to be considered within any marketing budget. WHAT IS LTV? LTV (also known as Customer Lifetime Value, CLV, CLTV, or LCV), is essentially a prediction or calculation of the potential revenue generated… Continue reading Here’s Why LTV Is The Most Important Metric
Don’t we all wish we could accurately predict exactly how much revenue each app user will bring in over the course of their relationship with our product? Well, if you get the calculations right, Customer Lifetime Value (LTV) is about as close as you can get to a crystal ball when it comes to customer… Continue reading Q&A: The Lowdown On LTV With Ajay Sampat From Lyft
As people go into self-quarantine, they’re often turning to their phones as entertainment and as a connection to the outside world. It’s a time when all small business owners are having to be creative and innovative about how they connect with existing and potential new subscribers. How can app publishers engage, and re-engage users—without feeling… Continue reading App Engagement Strategies to Stay Top of Mind During “Quarantine”
It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re a digital affair–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline in UA and retention. However, game apps, streaming… Continue reading How Apps Are Adapting to the Reality of COVID-19
By Jacinta Mathis We love our customers, but how devoted are we to continuously building our relationship with them? Growth comes from the genuine investment we give to that relationship, our products, and our partners. For two years I have held a marketing and growth role at KeyMe where I am an active leader in… Continue reading Unlock Growth with Expressions of ‘Love’
The 2010s were rewarding for the mobile market in LATAM. Latin Americans started the decade a bit skeptical about using smartphones due to high prices and slow connectivity, but as those improved, the number of smartphones grew 740%. Today, all forecasts point to a bright horizon where this growth will continue in 2020. App creators due… Continue reading 3 Trends That Make LATAM The Most Exciting Mobile Market In 2020
There’s no shortage of podcasts out there, but we’d like to think the MGS podcast stands out. We get exclusive interviews with some of the most exciting mobile marketing movers and shakers — and the in-depth insights that they bring to the table. But if you’re short on time and need a helpful guide to… Continue reading The Top 5 MGS Podcasts of 2019
Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events. 2019 was a banner year for MGS. We introduced new events, grew our established conferences, and made big strides toward becoming a one-stop-shop for everything you need to know about mobile marketing. As we look toward 2020 we… Continue reading 5 MGS Sessions You Can’t Miss
