Tammy Nam is the Chief Marketing Officer & Chief Operating Officer at PicsArt—but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Tammy is an exemplary example of what a winning leader is—she strengthens others by developing their competence, she fosters collaboration by building an… Continue reading Q&A with Mobile Growth Leader Tammy Nam
By Jacinta Mathis We love our customers, but how devoted are we to continuously building our relationship with them? Growth comes from the genuine investment we give to that relationship, our products, and our partners. For two years I have held a marketing and growth role at KeyMe where I am an active leader in… Continue reading Unlock Growth with Expressions of ‘Love’
by Aleney Chan, Director of User Acquisition at GameChangerSF Facebook, Google, and Apple continue to dominate the mobile app marketing industry, capturing over 70% in mobile ad spend in 2019. It’s no surprise that Facebook, Google, and Apple remain the top global media channels for mobile app marketers in terms of ad spend, quality, and scale. These companies have… Continue reading Mobile App Marketing Beyond Facebook, Google, And Apple
By Jayne Pimentel On NFL Sundays DraftKings’ usage rates beat out Instagram, according to Comscore. This is something few apps can claim on any day of the week. But we didn’t reach that level of success without a lot of hard work and planning. Pulling from some of the GOAT in sports, we’ve laid out… Continue reading 5 Tips to Win in a Competitive App Category
We’ve said it before and we’ll say it again: Product is the new marketing. The best way to find and keep users is to provide them with a useful app that provides a great experience. That’s why we turned to Andreas Gross to be our keynote speaker at last fall’s Product Jam in San Francisco.
There’s no shortage of podcasts out there, but we’d like to think the MGS podcast stands out. We get exclusive interviews with some of the most exciting mobile marketing movers and shakers — and the in-depth insights that they bring to the table. But if you’re short on time and need a helpful guide to… Continue reading The Top 5 MGS Podcasts of 2019
Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events. 2019 was a banner year for MGS. We introduced new events, grew our established conferences, and made big strides toward becoming a one-stop-shop for everything you need to know about mobile marketing. As we look toward 2020 we… Continue reading 5 MGS Sessions You Can’t Miss
By Peggy Anne Salz
Latin America is a unique region full of distinct countries, cultures, and people. Home to over 20 countries and 600 million people, this rich cultural diversity makes it a unique nut to crack when it comes to designing products that resonate with its population.
