Managing Your First-Party Data Strategy in an ATT World

For many years, digital advertising has relied on device-based identifiers to power the value exchange of the internet — free or reduced-cost content in exchange for advertisements. Unfortunately, the use of these device-based identifiers lacked transparency, so the value exchange was not well understood by the consumer. Now, privacy regulation and device and operating system… Continue reading Managing Your First-Party Data Strategy in an ATT World

Google Announces It Will Allow Users to Opt-Out and Remove Android Advertising ID in Late 2021

Just as marketers are getting used to app tracking transparency (ATT) and an IDFA-less iOS14.5, Google has thrown its own curveball at mobile marketers. Today, the company announced starting in “late 2021” it will no longer provide Android Advertising ID for users who have opted out of ad personalization. In a blog post, the company… Continue reading Google Announces It Will Allow Users to Opt-Out and Remove Android Advertising ID in Late 2021

Get Prepared for Greying Gamers

We tend to think of gamers as being most represented among younger demographics, but that isn’t necessarily the case. In fact, an AARP study indicates that the number of those over 50 playing video games in the U.S. is on the rise — growing 25%+ in just three years (and that was before the pandemic!).  

What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App

Who killed Erin McMenamin?  Millions of Americans wanted to know and they tuned in on Sunday night to find out — or at least they tried. However, when the loyal fans who had tuned in week after week to find out what sinister forces were at work in Easttown, opened up HBO Max on a… Continue reading What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App

We Doubled Our Referral Program Bonus and it Backfired

Most mobile app growth marketers I’ve spoken to agree, referral as a channel tends to be one of  — if not the — most efficient channel to acquire new customers and high-quality app users. It makes sense, there have been dozens of studies showing consumers trust recommendations from friends and family over any form of… Continue reading We Doubled Our Referral Program Bonus and it Backfired

A Mobile Marketer’s Guide to DSPs

As a marketer in the mobile space, you have likely heard the word “programmatic” thrown around quite a bit. In 2021, 88% of digital display marketing in the U.S. is projected to be done via programmatic advertising — two-thirds of which will be done on mobile. With that said, it is safe to say that… Continue reading A Mobile Marketer’s Guide to DSPs

The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape

After months of lead up, Apple has finally deprecated IDFA, replacing the mobile identifier with AppTrackingTransparency (ATT) and SKAdNetwork (SKAN). Now, after months of speculation and — hopefully — preparing, the day is here where we see what mobile marketers are made of. No one wants to manage their ad budget blindly, but I am… Continue reading The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape

AppTrackingTransparency Goes into Effect on April 26

After months and months of talking and speculation, IDFA is finally going away, AppTrackingTransparency is nearly upon us, and app marketers will have to sink or swim in the new iOS reality. As of April 26, all apps in the App Store are required to start using the AppTrackingTransparency (ATT) framework. 

Web-To-App Strategy: Maximize Market Share, Save Money & Improve Tracking

In this MGA webinar, George Natsvlishvili, Product Owner of UA & Monetization at Lingokids, and Luis Guzman, Growth Marketing Lead at TheVentureCity, discuss developing a web-to-app strategy that maximizes market share, saves money, and improves web tracking. Natsvlishvili and Guzman’s conversation includes valuable insights into: Developing a web strategy based on user-generated content Gaining market… Continue reading Web-To-App Strategy: Maximize Market Share, Save Money & Improve Tracking

Leverage the Power of Shared Audiences with App Collaborations

According to App Developer Magazine, “the continued pace of digital transformation across enterprises is creating enormous innovation opportunities while at the same time significantly increasing demand on IT to deliver new mobile application experiences.” This is, in part, they say driven by COVID-19, but report that development teams were already experiencing backlogs even before the… Continue reading Leverage the Power of Shared Audiences with App Collaborations