Facebook’s stock values dipped by about 4% on Wednesday in response to the company pointing out that “privacy changes” — i.e. Apple’s App Tracking Transparency (ATT) — are hitting the company hard. In a blog post, Graham Mudd, VP of Product Marketing, Facebook, spoke directly to advertisers who have complained that “cost of achieving your… Continue reading Facebook’s Advice for Improving Ad Performance in the Privacy-Era
2020 and 2021 have turned the mobile community — and the world — upside down. COVID-19 and the ensuing lockdowns had huge impacts on the mobile app industry. In fact, it was mobile that made it possible for many people to continue daily life while in lockdown. From food delivery apps to apps that made… Continue reading The MGA Community Weighs in On 2021’s Hottest Topics
For many years, digital advertising has relied on device-based identifiers to power the value exchange of the internet — free or reduced-cost content in exchange for advertisements. Unfortunately, the use of these device-based identifiers lacked transparency, so the value exchange was not well understood by the consumer. Now, privacy regulation and device and operating system… Continue reading Managing Your First-Party Data Strategy in an ATT World
Just as marketers are getting used to app tracking transparency (ATT) and an IDFA-less iOS14.5, Google has thrown its own curveball at mobile marketers. Today, the company announced starting in “late 2021” it will no longer provide Android Advertising ID for users who have opted out of ad personalization. In a blog post, the company… Continue reading Google Announces It Will Allow Users to Opt-Out and Remove Android Advertising ID in Late 2021
We tend to think of gamers as being most represented among younger demographics, but that isn’t necessarily the case. In fact, an AARP study indicates that the number of those over 50 playing video games in the U.S. is on the rise — growing 25%+ in just three years (and that was before the pandemic!).
Who killed Erin McMenamin? Millions of Americans wanted to know and they tuned in on Sunday night to find out — or at least they tried. However, when the loyal fans who had tuned in week after week to find out what sinister forces were at work in Easttown, opened up HBO Max on a… Continue reading What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App
Most mobile app growth marketers I’ve spoken to agree, referral as a channel tends to be one of — if not the — most efficient channel to acquire new customers and high-quality app users. It makes sense, there have been dozens of studies showing consumers trust recommendations from friends and family over any form of… Continue reading We Doubled Our Referral Program Bonus and it Backfired
As a marketer in the mobile space, you have likely heard the word “programmatic” thrown around quite a bit. In 2021, 88% of digital display marketing in the U.S. is projected to be done via programmatic advertising — two-thirds of which will be done on mobile. With that said, it is safe to say that… Continue reading A Mobile Marketer’s Guide to DSPs
After months of lead up, Apple has finally deprecated IDFA, replacing the mobile identifier with AppTrackingTransparency (ATT) and SKAdNetwork (SKAN). Now, after months of speculation and — hopefully — preparing, the day is here where we see what mobile marketers are made of. No one wants to manage their ad budget blindly, but I am… Continue reading The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape
After months and months of talking and speculation, IDFA is finally going away, AppTrackingTransparency is nearly upon us, and app marketers will have to sink or swim in the new iOS reality. As of April 26, all apps in the App Store are required to start using the AppTrackingTransparency (ATT) framework.
