User Acquisition - Mobile Growth Association

Leverage the Power of Shared Audiences with App Collaborations

According to App Developer Magazine, “the continued pace of digital transformation across enterprises is creating enormous innovation opportunities while at the same time significantly increasing demand on IT to deliver new mobile application experiences.” This is, in part, they say driven by COVID-19, but report that development teams were already experiencing backlogs even before the… Continue reading Leverage the Power of Shared Audiences with App Collaborations

Learn How to Use Influencer Marketing for User Acquistion

Influencer marketing is hot. But when you imagine YouTubers and Instagrammers pushing products, you might think more about beauty supplies or recipes than apps. But there is an influencer for everything!

The Biggest Security Threats to Mobile Fintech Apps and Ways to Reduce These Risks

The pandemic caused a 35% growth in the usage of fintech apps in the U.S. alone. But this exponential growth has caused some growing pains. Start-ups don’t always have adequate human and capital resources to match the growth. Apps created on the fly by bigger legacy banks may be rushed to market before proper security… Continue reading The Biggest Security Threats to Mobile Fintech Apps and Ways to Reduce These Risks

Lessons Learned From Failed Apps in Latin America

Mobile penetration is predicted to top 73% in Latin America (LATAM) by 2025, and in turn, app downloads in the region have been steadily growing over recent years. The rise in mobile use has created a vacuum for new app offerings looking to harness a large, diverse, and tech-savvy market. The problem, however, is that… Continue reading Lessons Learned From Failed Apps in Latin America

How Apple Is Disrupting Mobile With Opt-In IDFAs

In this MGS Deep Dives IDFA session, Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, discuss how Apple is disrupting mobile as we know it. Despite being an $80 billion industry, mobile is a still nascent sector centered around advertising – but now that Apple’s iOS14… Continue reading How Apple Is Disrupting Mobile With Opt-In IDFAs

4 Powerful Mobile App User Acquisition Techniques That Work

The average smartphone user downloads only two apps each month, and attracting those users is getting harder and harder. When searching the Internet for a solution, there are hundreds of articles sharing mobile app user acquisition strategies. These common tips promise to boost downloads and increase revenue – but do they work?

Sector Spotlight: E-commerce in LATAM

The LATAM e-commerce sector might not have initially expanded as early and rapidly as in other regions like North America and Europe, but in tandem with smartphone adoption, in-app shopping is set to surge. In recent years and under the context of the pandemic, the sector has shown significant growth. In fact, it’s predicted that… Continue reading Sector Spotlight: E-commerce in LATAM

UA Ads: Does Process Beat Creativity?

Craft Better Metadata with These Guidelines from the Google Play Store

The ultimate goal of the Google Play Store has always been to improve user experience by optimizing search results for their customers. The tech-giant does this by continuously developing algorithms that counter any malpractices by app marketers or developers aimed at acquiring an unmerited ranking. That’s why it is so important to always keep yourself… Continue reading Craft Better Metadata with These Guidelines from the Google Play Store

3 Strategies For Organic App User Acquisition

User acquisition (UA) is a constant challenge for app developers. Even incredibly innovative app ideas can become a huge flop if they fail to drive new users to the app. For this reason, user acquisition and marketing are typically a fairly large portion of most app developers’ budgets.