Report: Mobile app updates take longer than marketers expect “More than 90% of developers and marketers say waiting to get app enhancements to market significantly impacts their business, and 96% of marketers are reliant on developer resources and app updates to improve user experiences.” Learn more. Airship’s Survey Reveals Companies Still Struggle to Optimize Mobile… Continue reading Mobile News Roundup – 9/08/22
A new report from Social Peta says mobile game advertising saw a steep decline in the number of advertisements in 2022. While the reports says the number of advertisers did not change much YoY in the first half of 2022, the total number of mobile game creatives dropped nearly 30% to 15.8 million. Casual games… Continue reading Three Mobile Game Advertising Creative Trends
Talk of the metaverse is inescapable, but confusion still abounds. What is the metaverse, really? Why should I care? How do I incorporate the metaverse into my marketing mix? These are all good questions – some are easier to answer than others. But if you’re thinking about marketing in the metaverse, there is a lot… Continue reading The New Mobile Growth Frontier: Marketing in the Metaverse
Mobile attribution is the talk of the mobile industry recently. It’s the key to understanding user behavior and optimizing marketing actions. But what exactly is mobile attribution, why is it important, and how has it changed? Let’s find out. What is mobile attribution? Simply put, mobile attribution links app installs to marketing efforts. Knowing which… Continue reading Mobile Growth Basics: Mobile Attribution
By Alberto Nicolas Casado, Director of Sales, FOUND In 2021, the mobile app ecosystem experienced several changes. Some of these were outlined in data.ai’s “State of Mobile 2022” report, such as: Time spent in mobile apps reached 4.8 hours/day in the top mobile-first markets Ad spend in 2021 soared to $295 billion, and $350 billion was… Continue reading New Challenges for Mobile User Acquisition in 2022
The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA. The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps
In the wake of App Tracking Transparency (ATT) and SKAdNetwork (SKAN), probabilistic matching has been getting a lot of attention. After the deprecation of IDFA, many mobile advertisers have been looking for new ways to attribute campaign success on iOS — and probabilistic matching has stepped up in the absence of user-level attribution. Let’s learn… Continue reading Mobile Growth Basics: Probabilistic Matching
Influencer marketing is no longer the province of niche social stars and emerging brands — it’s big business. By 2023, influencer marketing spending is projected to reach $4.6 billion in the U.S. This year, predictions put influencer spending at $4.14 billion — up from $3.69 billion in 2021. And increasingly, mobile growth marketers are seeing… Continue reading Influencer Marketing for Mobile Apps with Marion Balinoff
App Store Optimization (ASO) is the foundation of any organic user acquisition strategy. Organic users are often seen as more valuable than users acquired through paid strategies. For instance, according to Statista, “Between January and September 2020, apps with organic installs presented a 24.1 percent retention rate after one day from the install, while paid… Continue reading Mobile Growth Basics: App Store Optimization
Fraud has been a part of mobile app marketing since its inception, but Mobile Measurement Partners (MMPs) took note and started trying to prevent – or at least detect – fraud. Still, fraud rates increased in 2020 and, unfortunately, fraudsters are creative. Any time fraudsters find a way to thwart them, fraudsters just find a… Continue reading Mobile Growth Basics: Ad Fraud
