In 2021, Apple made App Tracking Transparency (ATT) the default for all iOS devices and completely disrupted the mobile marketing industry. App developers must now use the ATT framework if their app collects data “about end users and shares it with other companies for purposes of tracking across apps and websites.” All developers must request… Continue reading Mobile Growth Basics: App Tracking Transparency
By Luca Mastrorocco, Co-founder, REPLUG In 2021, the mobile ecosystem saw a number of disruptions that have echoed throughout 2022. This global mobile ecosystem privacy riot left many questions unanswered. So, predicting how things will shape up in 2023 will take a lot of work. But that doesn’t make forecasting trends in mobile marketing any… Continue reading Trends in Mobile Marketing to Keep an Eye on in 2023
By Eric Vissers, Head of Growth at DCMN The mobile industry has long been focused on performance marketing, which is seen as the fastest and most cost-efficient way to acquire new users. However, we’re now seeing that for many industry players, taking a “performance-only” approach is becoming increasingly unsustainable. The same tactics they have previously… Continue reading Brandformance: How Mobile Marketers Can Incorporate Both Performance and Brand Marketing
Paid user acquisition is the partner to organic UA and another method of obtaining new app users. Falling under the general umbrella of mobile user acquisition, paid UA works in tandem with organic marketing efforts and app store optimization (ASO) to maximize app installs. With close to five billion apps available for download across the… Continue reading Mobile Growth Basics: Paid User Acquisition
Some 18 months after Apple implemented ATT and started the ID phase-out, the in-app advertising ecosystem is settling on a new, privacy-first framework: IAB Tech Lab’s Seller Defined Audiences (SDA). The new framework democratizes cohort development for the open ecosystem by allowing app publishers to communicate first-party audience attributes in an OpenRTB bid request. The… Continue reading How to Win the Seller Defined Audiences Game
Mobile app downloads showed a 63.4% increase over the past five years, growing from 140.6 billion downloads in 2016 to 230 billion in 2021. This growth isn’t projected to slow down anytime soon — in-app spending alone is projected to reach $270 billion by 2025. Marketers should prioritize user acquisition (UA) strategies to ensure their… Continue reading Mobile Growth Basics: Organic User Acquisition
A recent report from Unity and the Yale Program on Climate Change Communication took a look at gamers’ thoughts on climate change. According to its findings, not only do gamers care about climate change but they are interested in doing something to effect change. You may be wondering, “So what does this have to do… Continue reading Climate Change Activism: An Unexpected Opportunity to Reach Mobile Gamers
Mobile Marketing Software Market to Witness Massive Growth by 2029 “This Mobile Marketing Software research report throws light on the major market players thriving in the market; it tracks their business strategies, financial status, and upcoming products.” Learn more. 50 percent of genZ gamers in India actively participate in real money gaming “With over 373… Continue reading Mobile News Roundup – 9/22/22
By Christine Dart, Global Head of Marketing, Helpshift After shedding blood, sweat, and tears to launch a new app, it can be soul-crushing to watch its monthly active users (MAU) stagnate or plummet after an initially high number of downloads. The publisher might be left asking themselves why users aren’t sticking around and whether the… Continue reading Using Feedback to Inform Mobile Product-Market Fit for Your App
Back in 2021, we took a look at rising customer acquisition costs (CAC). A perfect storm of increased competition and Apple’s privacy changes made for increasing CAC. Now, in 2022, there is another layer contributing to mobile app marketing spending: uncertain economic times. This has put a new focus on CAC. “I believe that quality… Continue reading Mobile Customer Acquisition: Costs and Trends
