Mobile News Roundup – 11/3/22

Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement “Several key updates to SKAN 4 promise to make the framework more accessible and useful to companies looking to measure the performance of their mobile marketing campaigns. Digiday spoke to several experts to learn how the launch of SKAdNetwork 4.0 could impact the mobile app… Continue reading Mobile News Roundup – 11/3/22

The Potential Impacts of DMA and DSA on Mobile Apps

The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA.  The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps

Photo by Mark König on Unsplash.

A Framework for Ecommerce Success

Brought to you by CleverTap. Customers want personalized experiences. With almost every new startup proclaiming it’s the “Netflix of X” and more established brands rushing to meet ever-changing demands, the onus is on companies to provide interactions that are highly personalized. In fact, McKinsey reports  consumers don’t just want hyper-personalization, they demand it.  Forrester says 77%… Continue reading A Framework for Ecommerce Success