Theresa is a freelance tech writer, content marketer, and co-founder of Quiet Corner Communications. She also serves as MGA's Communications Director.
The Mobile Growth Association is a community. Physical events are an important part of that, but between events, we want to keep bringing the app marketing community together to learn, connect, and grow. But the most important part of that community is you! No, seriously, we learn so much from you. Of course, we’d love… Continue reading How to Build Your Mobile Growth Cred
There’s a new(ish) acronym on the scene: IDFV. But what is the IDFV and why does it matter? Let’s get into it. What is IDFV? The Identifier for Vendors (IDFV) is a code assigned to all apps by a specific developer on a given device. On the contrary, a different IDFV is returned for apps on… Continue reading IDFV: Mobile Gaming Apps Take Notice
After Apple introduced iOS 14 in 2021 — bringing App Tracking Transparency (ATT) to the masses — mobile marketing spend shifted to Android. As iPhone users opted out of sharing their IDFA with apps, marketers looking to continue targeting on a user-level put all their eggs in the Android basket. Of course, ignoring Apple users… Continue reading Contextual Advertising for Mobile App Growth in 2022
Building a minimum viable product (MVP) app is often an important part of the app development process. Whether you work at a startup looking to launch the next Airbnb or Instacart or are a small business looking for new ways to connect with your clients and customers, an MVP is often your first step on… Continue reading 3 Uses for MVP Apps
