Theresa is a freelance tech writer, content marketer, and co-founder of Quiet Corner Communications. She also serves as MGA's Communications Director.
Influencer marketing isn’t a fad, it’s the future – or at least that’s what the finding of a new report from OpenInfluence suggests. After surveying 150 brand marketers, the team found that 64% planned to grow their influencer budgets in 2023, and 13% were dedicating at least $1 million. But even with impressive numbers behind… Continue reading Expert Tips for Mobile Influencer Marketing Budgets and Best Practices
In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a simple install isn’t enough – they need users to take an action such as setting up direct deposit or making a first purchase.… Continue reading Mobile Growth Basics: CPA vs CPI
Mobile user onboarding is the process by which apps help new users become acquainted with and proficient in the use of the app. It can incorporate everything from filling out basic information to simple guides that show how to use key features. Why is mobile user onboarding important? User onboarding is integral to everything from… Continue reading Mobile Growth Basics: User Onboarding
Shortly after the news that 2022 saw mobile gaming revenue decline broke, we now see that the larger app economy is experiencing a similar slowdown. As TechCrunch reports, “An annual review of the app economy by mobile analytics firm data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time… Continue reading The App Economy Has Slowed – 3 Tips to Keep Growing
If you thought mobile gaming’s huge pandemic-driven gains were here to stay forever, we’ve got some bad news for you. The good times may be coming to an end. According to Newzoo, “For the first time since [we] started tracking global games market revenues, we forecast the market to decline year on year. We now estimate… Continue reading Mobile Gaming Revenue is Declining, Here’s How to Fight Back
In 2021, Apple made App Tracking Transparency (ATT) the default for all iOS devices and completely disrupted the mobile marketing industry. App developers must now use the ATT framework if their app collects data “about end users and shares it with other companies for purposes of tracking across apps and websites.” All developers must request… Continue reading Mobile Growth Basics: App Tracking Transparency
Mobile Growth Association is heading back to Las Vegas 🎲, and we’re looking for insightful speakers with a story to share. MGA’s events are a chance to build your profile in the industry, cultivate thought leadership, and make new connections with other industry experts. And let’s face it, any excuse to go to Vegas is… Continue reading MGS 23 Las Vegas: Call for Speakers
A recent report from Unity and the Yale Program on Climate Change Communication took a look at gamers’ thoughts on climate change. According to its findings, not only do gamers care about climate change but they are interested in doing something to effect change. You may be wondering, “So what does this have to do… Continue reading Climate Change Activism: An Unexpected Opportunity to Reach Mobile Gamers
Report: Mobile app updates take longer than marketers expect “More than 90% of developers and marketers say waiting to get app enhancements to market significantly impacts their business, and 96% of marketers are reliant on developer resources and app updates to improve user experiences.” Learn more. Airship’s Survey Reveals Companies Still Struggle to Optimize Mobile… Continue reading Mobile News Roundup – 9/08/22
A new report from Social Peta says mobile game advertising saw a steep decline in the number of advertisements in 2022. While the reports says the number of advertisers did not change much YoY in the first half of 2022, the total number of mobile game creatives dropped nearly 30% to 15.8 million. Casual games… Continue reading Three Mobile Game Advertising Creative Trends
