Theresa is a freelance tech writer, content marketer, and co-founder of Quiet Corner Communications. She also serves as MGA's Communications Director.
David Philippson is the founder of DataSeat, an ad tech veteran and entrepreneur who helped pioneer app attribution. After selling AdX tracking to Criteo, David advised many ad tech startups, and now he is now a part of  MGA’s Gaming Advisory Board. We talked to David about why he is focused on privacy-friendly contextual advertising as… Continue reading The Future of Contextual Advertising with David Philippson
We have said it before and we’ll say it again, MGS events are all about the community. At our intimate MGS LATAM event attendees, speakers, and MGA staff got to know each other, share mobile growth insights, and explore South Beach together building connections that will last for years to come. If you missed MGS… Continue reading See What You Missed at MGS LATAM
Fraud has been a part of mobile app marketing since its inception, but Mobile Measurement Partners (MMPs) took note and started trying to prevent – or at least detect – fraud. Still, fraud rates increased in 2020 and, unfortunately, fraudsters are creative. Any time fraudsters find a way to thwart them, fraudsters just find a… Continue reading Mobile Growth Basics: Ad Fraud
Gaming app marketers have had an exciting couple of years. From a massive uptick in installs driven by changes in pandemic-related behavior to the chaos caused by App Tracking Transparency, user acquisition has been a moving target… and it’s still changing. That’s why we gathered a panel of experts together to talk about the BIGgest… Continue reading What You Need to Know About Mobile Game Marketing in 2022
At MGS 22 Las Vegas we were excited to honor some of mobile’s most important women. Catherine Connelly won Mobile Growth Leader of the Year for 2021 (as we finally got to honor last year’s winners in person). As a co-founder of MeetGroup, Catherine has had a long career in mobile, and has weathered many changes in the… Continue reading Q&A with Catherine Connelly
One of the first questions app developers need to ask themselves is “How can I monetize my app?” The good news is that there are many app monetization strategies app and which one you choose will depend on your app vertical, your audience, and how your app works. Let’s explore the most popular forms of… Continue reading Mobile Growth Basics: App Monetization
At MGS 22 Las Vegas we were excited to honor some of mobile’s most important women. Päivi Pütsepp-Seufert won the MGA Women of the Year People’s Choice Award for 2021 (as we finally got to honor last year’s winners in person). As the Senior Manager Client Partners, Game Services, Americas at Unity Technologies. Päivi is… Continue reading Q&A with Päivi Pütsepp-Seufert
Security and privacy concerns are, increasingly key concerns for app users. This is especially true for fintech apps, but any app that asks customers for sensitive information needs to put security first. Customer identities in particular have become prime targets for cybercriminals, and are therefore a key focus of the global fraud detection and prevention… Continue reading Why Apps Need to Put User Security First
At MGS 22 Las Vegas we were excited to honor some of the most important women in mobile. Tiffany William won the MGA Women of the Year Rising Star Award for 2021 (as we finally got to honor last year’s winners in person). As the Growth Marketing Manager at Kabam, nearly all of Tiffany’s career has… Continue reading Q&A with Tiffany William
Mobile measurement partners, also known as MMPs, are a key part of the mobile advertising ecosystem. These independent third-party platforms track, organize and visualize mobile app data to provide attribution data. The data provided by MMPs give marketers a holistic view of their campaign performance across all channels and partners allowing marketers to optimize their… Continue reading Mobile Growth Basics: What is an MMP?
