Earlier this year, the Mobile Growth Association (MGA) announced a move to an all-virtual strategy for the remainder of 2020 due to the COVID-19 pandemic. Now, coming off the heels of our first-ever virtual conference, MGS GVC 1.0, MGA is announcing a slate of new online education opportunities that help marketers get a handle on… Continue reading MGA Announces New Online Education Initiatives
There was a lot to learn at MGS GVC 1.0 — from ASO to UA to retention — but we couldn’t ignore the elephant in the room: COVID-19. Here at MGA we scrapped our plans for a series of in-person events around the globe and moved to an all-virtual format for the rest of 2020.… Continue reading 3 Videos to Help Mobile Apps Cope with the Challenges of COVID-19
Keeping your app fresh means constantly iterating and adding new features to meet user expectations. But if you don’t want to waste your team’s time, there are many things to consider before designing a new feature and rolling it out to the masses. Andrius Baranauskas is Director of Product, Pricing and Programs at Booking.com and MGS caught… Continue reading Q&A: How And When To Add A New Feature To Your App
Don’t we all wish we could accurately predict exactly how much revenue each app user will bring in over the course of their relationship with our product? Well, if you get the calculations right, Customer Lifetime Value (LTV) is about as close as you can get to a crystal ball when it comes to customer… Continue reading Q&A: The Lowdown on LTV with Ajay Sampat from Lyft
Don’t we all wish we could accurately predict exactly how much revenue each app user will bring in over the course of their relationship with our product? Well, if you get the calculations right, Customer Lifetime Value (LTV) is about as close as you can get to a crystal ball when it comes to customer… Continue reading Q&A: The Lowdown on LTV with Ajay Sampat from Lyft
Don’t we all wish we could accurately predict exactly how much revenue each app user will bring in over the course of their relationship with our product? Well, if you get the calculations right, Customer Lifetime Value (LTV) is about as close as you can get to a crystal ball when it comes to customer… Continue reading Q&A: The Lowdown On LTV With Ajay Sampat From Lyft
In April, Siberia Su, and a group of friends launched MRACLE2020—a nonprofit on a mission to accelerate the flattening of the COVID-19 curve. Currently, they are raising funds for the 100K Miracle Mask Campaign to help frontline workers who need better access to personal protective equipment. MGA is teaming up with the 501(C)(3) charity to… Continue reading Mobile Growth Association and MRACLE2020 Team Up to Raise Money to Flatten the COVID-19 Curve
What’s love got to do with business development? Everything! In this session presented by MGS20, Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s famous theory of “love languages” can be applied to acquire new customers, partnerships, products, and revenue streams.
What’s love got to do with business development? Everything! In this session presented by MGS20, Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s famous theory of “love languages” can be applied to acquire new customers, partnerships, products, and revenue streams.
Want to develop a winning game, but unsure how to navigate intellectual property (IP)? MGS20 has you covered. Kimberly Culper, Director of Carr McClellan P.C., moderates this conversation on mobile game development and IP, featuring Jeremy Horn, VP of Strategy at JamCity, and Jori Pearsall, the SVP of Product at Scopely.
