App marketers know that Apple Search Ads and Google App Campaigns are at the heart of most growth strategies. These behemoths are unavoidable, but mastering the art of User Acquisition through these competitive networks is tricky, to say the least. We talked to Louise Verschuren, CEO and Founder of Wuzzon, a full service app marketing… Continue reading Q&A: Mastering UA with Apple Search Ads and Google App Campaigns
Keeping your app fresh means constantly iterating and adding new features to meet user expectations. But if you don’t want to waste your team’s time, there are many things to consider before designing a new feature and rolling it out to the masses. Andrius Baranauskas is Director of Product, Pricing and Programs at Booking.com and… Continue reading Q&A: How and When to Add a New Feature to Your App
We’ve said it before and we’ll say it again: Product is the new marketing. The best way to find and keep users is to provide them with a useful app that provides a great experience. That’s why we turned to Andreas Gross to be our keynote speaker at last fall’s Product Jam in San Francisco.
There’s no shortage of podcasts out there, but we’d like to think the MGS podcast stands out. We get exclusive interviews with some of the most exciting mobile marketing movers and shakers — and the in-depth insights that they bring to the table. But if you’re short on time and need a helpful guide to… Continue reading The Top 5 MGS Podcasts of 2019
Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events. 2019 was a banner year for MGS. We introduced new events, grew our established conferences, and made big strides toward becoming a one-stop-shop for everything you need to know about mobile marketing. As we look toward 2020 we… Continue reading 5 MGS Sessions You Can’t Miss
