I’m an avid podcast listener, and yes, I’ve used their promo codes. Whether it’s for Rothy’s, Green Chef, or MeUndies, I have definitely used “promo Code MURDER.” (Can you tell I’m a true-crime listener?) In many ways, promo codes — which are essentially just a coupon — almost seem out of date, right? Yet, they… Continue reading Promo Codes for User Acquisition in 2022
There are 5.22 unique mobile users in the world in 2021, according to Datareportal, and the average user spends 4 hours and 10 minutes using a mobile device every day. The opportunity for app businesses to capture this attention is vast, but competition for these users is fierce as more app enter the app marketplaces… Continue reading Mobile Growth in 2022: From User Retention to Monetization
The past two years have been defined by increased downloads and spending. The number of active mobile gamers worldwide is over 2.2 billion — the result of which is that 21% of all Android and 25% of all iOS apps downloaded are games. But the face of mobile gaming is changing. In November 2021, Netflix… Continue reading The Changing Landscape Of Mobile Gaming
Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022
The past couple of years have thrown curveball after curveball at mobile marketers. When the pandemic came along in 2020, marketers had to adjust rapidly to changing user behavior and expectations. They were forced to reimagine their strategies — putting new emphasis on how they could help customers — all while consumers became more mobile… Continue reading Mobile App Growth Strategies for 2022 and Beyond
Facebook’s stock values dipped by about 4% on Wednesday in response to the company pointing out that “privacy changes” — i.e. Apple’s App Tracking Transparency (ATT) — are hitting the company hard. In a blog post, Graham Mudd, VP of Product Marketing, Facebook, spoke directly to advertisers who have complained that “cost of achieving your… Continue reading Facebook’s Advice for Improving Ad Performance in the Privacy-Era
Who killed Erin McMenamin? Millions of Americans wanted to know and they tuned in on Sunday night to find out — or at least they tried. However, when the loyal fans who had tuned in week after week to find out what sinister forces were at work in Easttown, opened up HBO Max on a… Continue reading What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App
In the absence of IDFA, Apple has introduced App Tracking Transparency (ATT) as a way to allow users to control, at the individual app level, whether their data is shared for ad-targeting purposes. But for developers, ATT has remained a bit of a mystery as one beta version after another of i0S 14 has kept… Continue reading App Tracking Transparency (ATT) Explained: An Update
Prepare for a lot of angry teens — TikTok and WeChat downloads will be banned as of Sunday. App stores will no longer be allowed to maintain or offer the apps, though it seems users who already have the apps will be able to continue using them (so don’t be surprised if there is a… Continue reading U.S. Clamps Down on TikTok and WeChat — What It Means for Marketers
The mobile marketing industry was delivered a bit of a blow when Apple announced it was moving to an opt-in policy for IDFA. As personalization has become par for the course, mobile marketers are wondering how they’ll deliver the experiences users have to expect without the help of IDFA. That’s why we’re hosting MGS Deep Dives IDFA in… Continue reading 3 Reasons Mobile Marketers Need To Take A Deep Dive Into IDFA
