The Future of Subscription Apps – New Opprtunities and Challenges

Recurring subscription revenue is the holy grail for many businesses, not just apps. For instance, eMarketer projects subscriptions to OTT video services will hit 2.15 billion by 2025. Of course, video – or television subscriptions – seem almost old school at this point. Increasingly, however, subscriptions are an important monetization method for mobile apps of… Continue reading The Future of Subscription Apps – New Opprtunities and Challenges

Mobile Growth Basics: App Monetization

One of the first questions app developers need to ask themselves is “How can I monetize my app?” The good news is that there are many app monetization strategies app and which one you choose will depend on your app vertical, your audience, and how your app works. Let’s explore the most popular forms of… Continue reading Mobile Growth Basics: App Monetization

Mobile Growth in 2022: From User Retention to Monetization

There are 5.22 unique mobile users in the world in 2021, according to Datareportal, and the average user spends 4 hours and 10 minutes using a mobile device every day. The opportunity for app businesses to capture this attention is vast, but competition for these users is fierce as more app enter the app marketplaces… Continue reading Mobile Growth in 2022: From User Retention to Monetization

Designing a Go-To-Market Strategy For Your App’s Subscription Offering

Do you have dreams of increasing your app’s revenue stream this year? If so, now is the time to launch a subscription offering. To be successful you’ll need a world-class go-to-market (GTM) plan to accompany your subscription offering. The continued popularity of software subscriptions including Netflix, Amazon Prime, Adobe Creative Suite, Spotify, and countless others… Continue reading Designing a Go-To-Market Strategy For Your App’s Subscription Offering