From Product to Paid, Iteration Innovates Ideas
In the MGS20 session, Trevor Laehy, Co-Founder & President of Yaza, explains how iteration is key to unlocking growth, traction, and retention.
Tag: Mobile Gaming
Blockchain Gaming Basics: Revolutionizing In-Game Ownership
By Robby Yung, CEO, Animoca Brands
Ready Player One? Blockchain Games Return Control To The Player
There’s been a lot of buzz about blockchain, but in this MGS20 session, Arthur Madrid, Co-Founder and CEO of The Sandbox, cuts through the noise to make a case for blockchain games. Madrid begins by explaining how blockchain can improve the user experience and monetization of digital games. Unlike most games currently on the market, blockchain… Continue reading Ready Player One? Blockchain Games Return Control To The Player
How to Build an Audience of Engaged Users While Growing Your Gaming App
By Murad Musakaev, Project and Business Development Manager, Full HP Ltd.
Best Practices for IP and Mobile Game Development
Want to develop a winning game, but unsure how to navigate intellectual property (IP)? MGS20 has you covered. Kimberly Culper, Director of Carr McClellan P.C., moderates this conversation on mobile game development and IP, featuring Jeremy Horn, VP of Strategy at JamCity, and Jori Pearsall, the SVP of Product at Scopely.
MGS Embraces a Virtual Event Strategy for 2020
By Jen Laloup, CEO, MGA
The Ultimate Ad Formats For Mobile Gaming Apps
Gaming apps are huge. Everyone from millennials to high-income earners loves them with some of the top games pulling in millions of users and generating more than $36 billion in revenue in the U.S. alone. These kinds of numbers should mean big revenue for game developers, however, there is a general expectation that gaming apps… Continue reading The Ultimate Ad Formats For Mobile Gaming Apps
How Apps Are Adapting to the Reality of COVID-19
It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re a digital affair–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline in UA and retention. However, game apps, streaming… Continue reading How Apps Are Adapting to the Reality of COVID-19
Q&A with Rising Star Award Winner Iris Hu
Iris Hu is Marketing Manager-User Acquisition at Jump Ramp Games—but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Iris is an integral member of my team. She consistently digs into the data and asks probing questions to partners around very detailed performance metrics. I… Continue reading Q&A with Rising Star Award Winner Iris Hu
We’re All in This Together: Join Us at the MGS Global Virtual Conference
Pull up your favorite comfy chair, get out your headphones (so you don’t bother your housemates), and set your hand sanitizer aside—Mobile Growth Summit is going virtual… and global!