Tag: Mobile Marketing

From First Touch to Satisfied Customers: Mobile Marketing Strategies for Travel Companies

Somehow it just seems fitting that consumers make travel plans while on the go devices—with the help of their mobile phones. From the first time someone starts thinking they want to get away for a while to leaving feedback on travel services, the mobile phone is the go-to tool to transport travelers in theory and… Continue reading From First Touch to Satisfied Customers: Mobile Marketing Strategies for Travel Companies

3 Ways Businesses Can Apply SMS Marketing

There’s a very fine line in SMS marketing.

How to Break into the Latin American Mobile Market

The amount of venture capital (VC) investment in Latin America (LATAM) has skyrocketed in recent years, totaling $2.6 billion in 2019. And the pace is showing no signs of slowing just yet, with Softbank adding another $1 billion to its $5 billion Latin America Fund this year.

The Sharing Economy and COVID-19

For years, we’ve been discussing the growth of the sharing economy, largely driven by apps like Uber and Airbnb. But in a world where people have gotten used to sharing a car-ride to the airport with a stranger or sleeping in the spare room of someone they’ve never met before, the coronavirus pandemic is forcing… Continue reading The Sharing Economy and COVID-19

How the Mobile App Industry is Helping Cope with Coronavirus

As people are at home under self-quarantine, apps are coming into play in a myriad of ways. Whether it’s an uptick in the use of productivity apps to get work done from home, or new demands for distractions (like games), apps are playing a big part in “social distancing.” From games that allow live visual… Continue reading How the Mobile App Industry is Helping Cope with Coronavirus

We’re All in This Together: Join Us at the MGS Global Virtual Conference

Pull up your favorite comfy chair, get out your headphones (so you don’t bother your housemates), and set your hand sanitizer aside—Mobile Growth Summit is going virtual… and global!

Q&A with People’s Choice Awards Winner Katie Wilson

Katie Wilson is the Founder and CEO of TapOnIt but she’s also much more than that. Her nominator for the MGS mBolden Women of the Year Awards says, “Katie is a dynamic entrepreneur who founded a successful mobile advertising company… As a digital advertising veteran, Katie recognized that many businesses weren’t effectively leveraging the power… Continue reading Q&A with People’s Choice Awards Winner Katie Wilson

Q&A with Mobile Growth Leader Michele Webb

Michele Webb is VP of U.S. Growth & Programmatic at Entravision, specifically spearheading sales for its mobile-first DSP Smadex, but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Michele has a very strong focus on advertisers’ growth. She will never give up until she… Continue reading Q&A with Mobile Growth Leader Michele Webb

How Mobile UA Marketers Can Prepare for the Future of Facebook Ads

By Shamanth Rao

Q&A with Champion of Women Award Winner Nancy Peters

Nancy Peters is Director of Business Development at Chocolate Platform but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Nancy continues to show her passion and leadership in the mobile advertising space. She is full of energy, great ideas, and solutions that help grow… Continue reading Q&A with Champion of Women Award Winner Nancy Peters