Ashleigh Rankin works in Brand Partnerships – Performance at Reddit, and she is also the People’s Choice Awards winner for the 2020 MGS mBolden Women of the Year Awards. As her nominator says, “Her expertise in the mobile app and performance advertising space has played a key role in fostering successful campaigns across our gaming,… Continue reading Q&A with People’s Choice Award Winner Ashleigh Rankin
By Michael Jessen
By Jacinta Mathis We love our customers, but how devoted are we to continuously building our relationship with them? Growth comes from the genuine investment we give to that relationship, our products, and our partners. For two years I have held a marketing and growth role at KeyMe where I am an active leader in… Continue reading Unlock Growth with Expressions of ‘Love’
By Jayne Pimentel On NFL Sundays DraftKings’ usage rates beat out Instagram, according to Comscore. This is something few apps can claim on any day of the week. But we didn’t reach that level of success without a lot of hard work and planning. Pulling from some of the GOAT in sports, we’ve laid out… Continue reading 5 Tips to Win in a Competitive App Category
By Scott Dodson Every once in a while, a new product emerges and hits the market like a thunderclap — when it’s clear a new tool or service has solved a problem better than anything ever has, when your company is able to deliver a user experience 10X better than anything else out there. As… Continue reading Grinding Your Way to a Paid UA Loop
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad… Continue reading Why many mobile ad experiences fail and how to make yours work [Digital Content Next]
