Tag: User Acquisition Retention and Engagement

Where Mobile Growth Leaders Are Seeing ROI Now

Across acquisition, retention and monetization, leaders are finding return where value proves durable — and rethinking the metrics that define growth. There’s still plenty of activity in mobile growth. What’s less clear is how much of it holds up over time. Teams can still buy installs at scale. What’s less predictable is the value those… Continue reading Where Mobile Growth Leaders Are Seeing ROI Now

Location Based Marketing in the Privacy Era

Location-based marketing was once a promising if underutilized form of marketing made possible by the mobile devices we carry with us everywhere. As Apple doubles down on privacy with the introduction of iOS 15, and Google continues to move toward a cookie-less future, the technology that once allowed us to provide targeted ads, sometimes based… Continue reading Location Based Marketing in the Privacy Era