Three Mobile Game Advertising Creative Trends

A new report from Social Peta says mobile game advertising saw a steep decline in the number of advertisements in 2022. While the reports says the number of advertisers did not change much YoY in the first half of 2022, the total number of mobile game creatives dropped nearly 30% to 15.8 million.  Casual games… Continue reading Three Mobile Game Advertising Creative Trends

Mobile Growth Basics: Game Genres

The mobile game industry is booming, and its growth isn’t predicted to slow down anytime soon. According to data.ai’s (formerly App Annie Insights) “The State of Mobile 2021” report, mobile users downloaded 82.98 billion games in 2021. This high download rate correlates to high revenue, with SensorTower predicting player spending to reach $138 billion by… Continue reading Mobile Growth Basics: Game Genres

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The New Mobile Growth Frontier: Marketing in the Metaverse

Talk of the metaverse is inescapable, but confusion still abounds. What is the metaverse, really? Why should I care? How do I incorporate the metaverse into my marketing mix? These are all good questions – some are easier to answer than others. But if you’re thinking about marketing in the metaverse, there is a lot… Continue reading The New Mobile Growth Frontier: Marketing in the Metaverse

Mobile Growth Basics: Mobile Attribution

Mobile attribution is the talk of the mobile industry recently. It’s the key to understanding user behavior and optimizing marketing actions. But what exactly is mobile attribution, why is it important, and how has it changed? Let’s find out. What is mobile attribution? Simply put, mobile attribution links app installs to marketing efforts. Knowing which… Continue reading Mobile Growth Basics: Mobile Attribution

The Potential Impacts of DMA and DSA on Mobile Apps

The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA.  The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps

Influencer Marketing for Mobile Apps with Marion Balinoff

Influencer marketing is no longer the province of niche social stars and emerging brands — it’s big business. By 2023, influencer marketing spending is projected to reach $4.6 billion in the U.S. This year, predictions put influencer spending at $4.14 billion — up from $3.69 billion in 2021. And increasingly, mobile growth marketers are seeing… Continue reading Influencer Marketing for Mobile Apps with Marion Balinoff

The Future of Contextual Advertising with David Philippson

David Philippson is the founder of DataSeat, an ad tech veteran and entrepreneur who helped pioneer app attribution. After selling AdX tracking to Criteo, David advised many ad tech startups, and now he is now a part of  MGA’s Gaming Advisory Board. We talked to David about why he is focused on privacy-friendly contextual advertising as… Continue reading The Future of Contextual Advertising with David Philippson

Blockchain Games: An Introduction

By Andrea Knezović, Head of Content, Udonis   What are blockchain games? Are they the future of gaming? How does the play-to-earn model work?  Find out the answers to all of these questions and more in our introduction to blockchain games!  What are blockchain games? Put simply, blockchain games are video games that use blockchain… Continue reading Blockchain Games: An Introduction

What is a Metaverse?

By Nav Gupta, Founder 7 CEO, Chaarmi Worlds, Inc. The metaverse is generating a lot of buzz, but for all the hype, some seem confused as to what it really means. Many are seeing 3D graphics and pretty pitch decks all trying to explain the metaverse. From VR experiences to games that are claiming to… Continue reading What is a Metaverse?

What You Need to Know About Mobile Game Marketing in 2022

Gaming app marketers have had an exciting couple of years. From a massive uptick in installs driven by changes in pandemic-related behavior to the chaos caused by App Tracking Transparency, user acquisition has been a moving target… and it’s still changing. That’s why we gathered a panel of experts together to talk about the BIGgest… Continue reading What You Need to Know About Mobile Game Marketing in 2022