Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement “Several key updates to SKAN 4 promise to make the framework more accessible and useful to companies looking to measure the performance of their mobile marketing campaigns. Digiday spoke to several experts to learn how the launch of SKAdNetwork 4.0 could impact the mobile app… Continue reading Mobile News Roundup – 11/3/22
Welcome to the world of Web3! By 2026, about 2 billion people “will spend at least one hour a day in the metaverse to work, shop, attend school, socialize or consume entertainment,” according to McCann Worldgroup. Meanwhile, the total value of the virtual goods market in the metaverse could reach $200 billion that year. Are… Continue reading MGS WEB3 & NFTs: Call for Speakers
By Sofia Kekukh, SMM & Partnership Manager at GDBAY Virtual reality (VR) development is growing at an incredibly fast rate. Global revenue within the VR gaming industry is forecast to grow to 2.4 billion U.S. dollars by 2024. Moreover, the global consumer market for VR is set to grow considerably in the following years. According to global… Continue reading How to Pitch a VR Game to Investors
A recent report from Unity and the Yale Program on Climate Change Communication took a look at gamers’ thoughts on climate change. According to its findings, not only do gamers care about climate change but they are interested in doing something to effect change. You may be wondering, “So what does this have to do… Continue reading Climate Change Activism: An Unexpected Opportunity to Reach Mobile Gamers
Web3 or Web 3.0 has been the talk of the tech industry and in media headlines for years, especially for developments in fintech. What is Web3, though? And why is it relevant to mobile app publishers, developers, and marketers? What is Web3? Web3 is the predicted next version of the internet. Web1 was the internet… Continue reading Mobile Growth Basics: Web3 and Mobile Apps
A new report from Social Peta says mobile game advertising saw a steep decline in the number of advertisements in 2022. While the reports says the number of advertisers did not change much YoY in the first half of 2022, the total number of mobile game creatives dropped nearly 30% to 15.8 million. Casual games… Continue reading Three Mobile Game Advertising Creative Trends
The mobile game industry is booming, and its growth isn’t predicted to slow down anytime soon. According to data.ai’s (formerly App Annie Insights) “The State of Mobile 2021” report, mobile users downloaded 82.98 billion games in 2021. This high download rate correlates to high revenue, with SensorTower predicting player spending to reach $138 billion by… Continue reading Mobile Growth Basics: Game Genres
Talk of the metaverse is inescapable, but confusion still abounds. What is the metaverse, really? Why should I care? How do I incorporate the metaverse into my marketing mix? These are all good questions – some are easier to answer than others. But if you’re thinking about marketing in the metaverse, there is a lot… Continue reading The New Mobile Growth Frontier: Marketing in the Metaverse
Mobile attribution is the talk of the mobile industry recently. It’s the key to understanding user behavior and optimizing marketing actions. But what exactly is mobile attribution, why is it important, and how has it changed? Let’s find out. What is mobile attribution? Simply put, mobile attribution links app installs to marketing efforts. Knowing which… Continue reading Mobile Growth Basics: Mobile Attribution
The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA. The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps
