The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA. The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps
Influencer marketing is no longer the province of niche social stars and emerging brands — it’s big business. By 2023, influencer marketing spending is projected to reach $4.6 billion in the U.S. This year, predictions put influencer spending at $4.14 billion — up from $3.69 billion in 2021. And increasingly, mobile growth marketers are seeing… Continue reading Influencer Marketing for Mobile Apps with Marion Balinoff
David Philippson is the founder of DataSeat, an ad tech veteran and entrepreneur who helped pioneer app attribution. After selling AdX tracking to Criteo, David advised many ad tech startups, and now he is now a part of MGA’s Gaming Advisory Board. We talked to David about why he is focused on privacy-friendly contextual advertising as… Continue reading The Future of Contextual Advertising with David Philippson
By Andrea Knezović, Head of Content, Udonis What are blockchain games? Are they the future of gaming? How does the play-to-earn model work? Find out the answers to all of these questions and more in our introduction to blockchain games! What are blockchain games? Put simply, blockchain games are video games that use blockchain… Continue reading Blockchain Games: An Introduction
By Nav Gupta, Founder 7 CEO, Chaarmi Worlds, Inc. The metaverse is generating a lot of buzz, but for all the hype, some seem confused as to what it really means. Many are seeing 3D graphics and pretty pitch decks all trying to explain the metaverse. From VR experiences to games that are claiming to… Continue reading What is a Metaverse?
Gaming app marketers have had an exciting couple of years. From a massive uptick in installs driven by changes in pandemic-related behavior to the chaos caused by App Tracking Transparency, user acquisition has been a moving target… and it’s still changing. That’s why we gathered a panel of experts together to talk about the BIGgest… Continue reading What You Need to Know About Mobile Game Marketing in 2022
By Alexey Gusev, Teamlead Performance Marketing at Goodgame Studios The last couple of years was not only a time of great turbulence, uncertainty, and opportunity in the mobile marketing industry, but also represented outstanding growth in the mobile gaming industry. Some reports say the gaming industry is now bigger than the movie and music… Continue reading Five Phases of Mobile Game Marketing Launch Strategies
Mobile measurement partners, also known as MMPs, are a key part of the mobile advertising ecosystem. These independent third-party platforms track, organize and visualize mobile app data to provide attribution data. The data provided by MMPs give marketers a holistic view of their campaign performance across all channels and partners allowing marketers to optimize their… Continue reading Mobile Growth Basics: What is an MMP?
There’s a new(ish) acronym on the scene: IDFV. But what is the IDFV and why does it matter? Let’s get into it. What is IDFV? The Identifier for Vendors (IDFV) is a code assigned to all apps by a specific developer on a given device. On the contrary, a different IDFV is returned for apps on… Continue reading IDFV: Mobile Gaming Apps Take Notice
Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022