Category: Monetization

TikTok in Focus: New U.S. Legislation Targets App

Amidst a flurry of legislative action, President Biden signed H.R. 815 into law, a comprehensive bill encompassing diverse provisions ranging from aid to Ukraine, support for migrants, to stringent measures against the opioid crisis, particularly targeting fentanyl. Nestled within this multifaceted legislation lies Division H – the Protecting Americans from Foreign Adversary Controlled Applications Act.… Continue reading TikTok in Focus: New U.S. Legislation Targets App

18 Key Learnings to Boost Your Mobile Strategy from MGS23

By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association‘s #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends. Let’s take a deep dive into the conference and share some of the key insights and takeaways… Continue reading 18 Key Learnings to Boost Your Mobile Strategy from MGS23

Creating a Blueprint for Diversified App Monetization

By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. From IDFA and SKAN 4.0 to the changing economic environment, reducing your app’s risk can be done by creating a diversified monetization strategy.  There are four steps to help you… Continue reading Creating a Blueprint for Diversified App Monetization

Mobile Gaming Revenue is Declining, Here’s How to Fight Back

If you thought mobile gaming’s huge pandemic-driven gains were here to stay forever, we’ve got some bad news for you. The good times may be coming to an end. According to Newzoo, “For the first time since [we] started tracking global games market revenues, we forecast the market to decline year on year. We now estimate… Continue reading Mobile Gaming Revenue is Declining, Here’s How to Fight Back

The Future of Subscription Apps – New Opprtunities and Challenges

Recurring subscription revenue is the holy grail for many businesses, not just apps. For instance, eMarketer projects subscriptions to OTT video services will hit 2.15 billion by 2025. Of course, video – or television subscriptions – seem almost old school at this point. Increasingly, however, subscriptions are an important monetization method for mobile apps of… Continue reading The Future of Subscription Apps – New Opprtunities and Challenges

Mobile Growth Basics: App Monetization

One of the first questions app developers need to ask themselves is “How can I monetize my app?” The good news is that there are many app monetization strategies app and which one you choose will depend on your app vertical, your audience, and how your app works. Let’s explore the most popular forms of… Continue reading Mobile Growth Basics: App Monetization

Mobile Growth in 2022: From User Retention to Monetization

There are 5.22 unique mobile users in the world in 2021, according to Datareportal, and the average user spends 4 hours and 10 minutes using a mobile device every day. The opportunity for app businesses to capture this attention is vast, but competition for these users is fierce as more app enter the app marketplaces… Continue reading Mobile Growth in 2022: From User Retention to Monetization

Designing a Go-To-Market Strategy For Your App’s Subscription Offering

Do you have dreams of increasing your app’s revenue stream this year? If so, now is the time to launch a subscription offering. To be successful you’ll need a world-class go-to-market (GTM) plan to accompany your subscription offering. The continued popularity of software subscriptions including Netflix, Amazon Prime, Adobe Creative Suite, Spotify, and countless others… Continue reading Designing a Go-To-Market Strategy For Your App’s Subscription Offering