Mobile marketers have been hit hard by the recent announcement from Apple on privacy changes to their IDFA system for mobile advertising. According to a June 22, 2020 press release from Apple, the new iOS 14 will feature enhanced privacy, more control, and more transparency for users.
In the MGS20 session, Trevor Laehy, Co-Founder & President of Yaza, explains how iteration is key to unlocking growth, traction, and retention.
In recent years, financial services in Latin America (LATAM) have undergone rapid change. Modern fintech solutions are steadily entering the region, offering faster, more secure, and more accessible alternatives to traditional forms of banking. Currently, LATAM has more than 1,166 fintechs operating, with the largest share focused on payment and remittances. In 2019 alone, these… Continue reading Three Secrets to Fintech Success in LATAM
App users are great. App users that spend money are even better! But it’s not always easy to find a marketing path that leads to easy user acquisition and revenue-generating user activity.
Looking to turn free users into paying customers? In this MGS20 panel, Ehren Maedge, North American VP of MoEngage, moderates a conversation between Lane Colyer and Nathan Sann, co-founders of Growth Instincts, concerning the best practices for driving conversion rates.
Subscriptions are generating 50% more revenue than in-app purchases, and in this MGS19 workshop, Lotta Weigeldt, former Head of Growth at Runtastic, shares ten factors for the successful monetization of the model.
by Melissa Yik, Account Director at M&C Saatchi Performance The accelerated digital consumption driven by COVID-19 has led to a new wave of advertising inventory that brands can leverage to connect with their audiences. Due to the growing number of people staying at home, there has been a drastic change in customer behavior. While many… Continue reading Emerging Paid Channels In SEA: Where To Find Your Next Customers
By Jen Laloup, CEO, MGA
Gaming apps are huge. Everyone from millennials to high-income earners loves them with some of the top games pulling in millions of users and generating more than $36 billion in revenue in the U.S. alone. These kinds of numbers should mean big revenue for game developers, however, there is a general expectation that gaming apps… Continue reading The Ultimate Ad Formats For Mobile Gaming Apps
It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re a digital affair–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline in UA and retention. However, game apps, streaming… Continue reading How Apps Are Adapting to the Reality of COVID-19
