Tag: Retention and Engagement

The Personal (AI-Powered) Approach To Increasing Engagement And Conversions

In this MGS GVC 1.0 session, Charles Ng, the VP of Enterprise AI at Appier, shares his insights on increasing engagement and conversions using AI-powered personalization. This session includes valuable information on: The importance of personalization (as opposed to generic promotion) How personalization can increasing conversion rates by up to 200%+ The challenges of personalization… Continue reading The Personal (AI-Powered) Approach To Increasing Engagement And Conversions

How to Improve Your Mobile App UX with Market Research

A quality mobile app user experience (UX) has never been more important. Luckily for branded apps and developers creating a strategic mobile app design is well worth the investment. In fact, every $1 invested in UX results in a return of $100.

Lessons Learned From Failed Apps in Latin America

Mobile penetration is predicted to top 73% in Latin America (LATAM) by 2025, and in turn, app downloads in the region have been steadily growing over recent years. The rise in mobile use has created a vacuum for new app offerings looking to harness a large, diverse, and tech-savvy market. The problem, however, is that… Continue reading Lessons Learned From Failed Apps in Latin America

How Apple Is Disrupting Mobile With Opt-In IDFAs

In this MGS Deep Dives IDFA session, Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, discuss how Apple is disrupting mobile as we know it. Despite being an $80 billion industry, mobile is a still nascent sector centered around advertising – but now that Apple’s iOS14… Continue reading How Apple Is Disrupting Mobile With Opt-In IDFAs

Good News For Mobile Marketers: Opt-Ins Are on the Rise

The release of iOS 14 has had mobile marketers in a tizzy, as Apple’s announcement that IDFA — which enables geotarget advertising — would become opt-in. But there is some good news for marketers. Opt-ins are on the upswing according to research.

Influencer Marketing in 2020: What App Marketers Need to Know

App engagement is a challenge for most developers; putting the power of influencers behind your app can help. But the influencer market is in flux and increasingly under the watchful eye of regulators. Meanwhile, the nature — and value — of influencers during the pandemic is shifting.

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

The rise of fintech has been on a steady and steep trajectory in Latin America (LATAM) over the last few years, with the sector raising an astounding $2.66 billion in venture capital investment 2019.

3 Reasons Mobile Marketers Need To Take A Deep Dive Into IDFA

The mobile marketing industry was delivered a bit of a blow when Apple announced it was moving to an opt-in policy for IDFA. As personalization has become par for the course, mobile marketers are wondering how they’ll deliver the experiences users have to expect without the help of IDFA. That’s why we’re hosting MGS Deep Dives IDFA in… Continue reading 3 Reasons Mobile Marketers Need To Take A Deep Dive Into IDFA

MGA Announces New Online Education Initiatives

Earlier this year, the Mobile Growth Association (MGA) announced a move to an all-virtual strategy for the remainder of 2020 due to the COVID-19 pandemic. Now, coming off the heels of our first-ever virtual conference, MGS GVC 1.0, MGA is announcing a slate of new online education opportunities that help marketers get a handle on… Continue reading MGA Announces New Online Education Initiatives

The Best UI and UX Design Trends to Grow Your Mobile App

By Cristy Watts