When you launch a mobile app, you want people to download the app, interact with the content, make in-app purchases, and post stellar reviews. That’s obvious. But did you know that 25% of users abandon an app after just one use? Meanwhile, 77% of people stop using an app within 72 hours of downloading it.
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers and utilizing their feedback to build a better product. Main begins with a brief history of WeatherBug and its “legacy users,” noting how their feedback — whether criticism or validation —can be leveraged to “prioritize and craft the product roadmap.”… Continue reading The Customer Is Always Right: Leveraging Negative Feedback To Improve Product
In the MGS20 session, Trevor Laehy, Co-Founder & President of Yaza, explains how iteration is key to unlocking growth, traction, and retention.
Keeping your app fresh means constantly iterating and adding new features to meet user expectations. But if you don’t want to waste your team’s time, there are many things to consider before designing a new feature and rolling it out to the masses. Andrius Baranauskas is Director of Product, Pricing and Programs at Booking.com and MGS caught… Continue reading Q&A: How And When To Add A New Feature To Your App
Driving new downloads is no longer enough, especially as installs skyrocket during COVID-19. Implementing an engagement and retention strategy to keep users around for the long haul is key to success, and helps make your user acquisition budget go farther — but is an on-going challenge. In 2018, the average cost per install on Google Play was… Continue reading Four Simple Tips To Boost App Retention And Engagement
On-demand delivery company Rappi is certainly one of the most infamous unicorn startups to emerge from the booming mobile app scene in Latin America. Founded in 2015 by three Colombian entrepreneurs, Rappi is now operational in nine countries, with a revenue of $220 million USD and 1,500 employees at last figures in 2018.
What’s love got to do with business development? Everything! In this session presented by MGS20, Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s famous theory of “love languages” can be applied to acquire new customers, partnerships, products, and revenue streams.
By Jen Laloup, CEO, MGA
A recent Tealium study says that 97% of consumers are concerned about where their data ends up. And right now, they aren’t sure how (or if) they can gain control over their data. We know that 91% of consumers hope for stricter government policies about data, according to the Tealium study. We also know that… Continue reading Keep Users Happy with Six Tips for Mobile App Privacy
