User acquisition (UA) is a constant challenge for app developers. Even incredibly innovative app ideas can become a huge flop if they fail to drive new users to the app. For this reason, user acquisition and marketing are typically a fairly large portion of most app developers’ budgets.
App Store Optimization (ASO) can be a bit of a black box for some developers in the industry.
Latin America is home to one of the fastest-growing mobile markets in the world. In 2018, the region had 326 million mobile internet users — a figure that’s expected to increase to 422 million by 2025.
Spotify’s CEO Daniel Ek sees an $18 billion potential for Spotify to move radio ads online. And Google shares its bullishness — using its mobile developer tools to open the door to make the lucrative audio ad market accessible to every app publisher and developer with its expanded audio features for programmatic audio ads and… Continue reading Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA Strategy
If you are familiar with Customer Acquisition Cost (CAC), then you should be afraid… very afraid of high customer acquisition costs! The final cost to acquire every single user for your app will have a major impact on the marketing success and overall growth of your business.
App engagement is a challenge for most developers; putting the power of influencers behind your app can help. But the influencer market is in flux and increasingly under the watchful eye of regulators. Meanwhile, the nature — and value — of influencers during the pandemic is shifting.
What’s an app without users?
The rise of fintech has been on a steady and steep trajectory in Latin America (LATAM) over the last few years, with the sector raising an astounding $2.66 billion in venture capital investment 2019.
Mobile marketers have been hit hard by the recent announcement from Apple on privacy changes to their IDFA system for mobile advertising. According to a June 22, 2020 press release from Apple, the new iOS 14 will feature enhanced privacy, more control, and more transparency for users.
By Cristy Watts
