Localization (L10n) is a critical piece of any App Store Optimization (ASO) strategy, particularly for app developers who aim to break into new international markets. The world is a big place and if you are only targeting one country, you could be missing out on a huge market segment. In fact, a recent study showed… Continue reading Tips To Localize Your ASO For New Markets
iOS vs. Android… the eternal battle.
What’s love got to do with business development? Everything! In this session presented by MGS20, Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s famous theory of “love languages” can be applied to acquire new customers, partnerships, products, and revenue streams.
By Rebecca Castellani As the novel coronavirus continues to impose restrictions on our day-to-day existence, financial technology has become more relevant than ever. Reporting a staggering “72% increase in the use of fintech apps in Europe,” Forbes suggests the “long-term legacy of the coronavirus will be an increasingly digital and online society.” Here’s how the COVID-19 crisis… Continue reading Coronavirus Helps Make The Case For Fintech
By Jen Laloup, CEO, MGA
MGS20 hosted this workshop on the latest trends and best practices for Apple Search Ads. Fouad Saeidi, founder and CEO of App Growth Network, explains how the abundance of Apple Search Ads keyword data requires third-party tools for scale, and Yekta Ozcomert, COO of MobileAction, offers SearchAds.com as the solution.
The eternal challenge for app marketers is growth. How do you acquire more users? How do you retain the ones you already have? Here are five tips to help you continue to grow your app.
Presented at MGS20, this Fireside Chat features Warren Woodward, CGO of Upptic, and Tatiana Hoffman, Product Manager at Adjust, discussing how user acquisition (UA) automation can be introduced into workflow to increase efficiency.
In this Fireside Chat from MGS20, Dan Ferguson, founder and partner of Groove Jones, and Jerome Elenez, Chief Marketing Officer of the Dallas Mavericks, explore how augmented reality (AR) can be used as a promotional tool.
The amount of venture capital (VC) investment in Latin America (LATAM) has skyrocketed in recent years, totaling $2.6 billion in 2019. And the pace is showing no signs of slowing just yet, with Softbank adding another $1 billion to its $5 billion Latin America Fund this year.
