Mobile Marketing Software Market to Witness Massive Growth by 2029 “This Mobile Marketing Software research report throws light on the major market players thriving in the market; it tracks their business strategies, financial status, and upcoming products.” Learn more. 50 percent of genZ gamers in India actively participate in real money gaming “With over 373… Continue reading Mobile News Roundup – 9/22/22
By Christine Dart, Global Head of Marketing, Helpshift After shedding blood, sweat, and tears to launch a new app, it can be soul-crushing to watch its monthly active users (MAU) stagnate or plummet after an initially high number of downloads. The publisher might be left asking themselves why users aren’t sticking around and whether the… Continue reading Using Feedback to Inform Mobile Product-Market Fit for Your App
Back in 2021, we took a look at rising customer acquisition costs (CAC). A perfect storm of increased competition and Apple’s privacy changes made for increasing CAC. Now, in 2022, there is another layer contributing to mobile app marketing spending: uncertain economic times. This has put a new focus on CAC. “I believe that quality… Continue reading Mobile Customer Acquisition: Costs and Trends
Web3 or Web 3.0 has been the talk of the tech industry and in media headlines for years, especially for developments in fintech. What is Web3, though? And why is it relevant to mobile app publishers, developers, and marketers? What is Web3? Web3 is the predicted next version of the internet. Web1 was the internet… Continue reading Mobile Growth Basics: Web3 and Mobile Apps
The mobile game industry is booming, and its growth isn’t predicted to slow down anytime soon. According to data.ai’s (formerly App Annie Insights) “The State of Mobile 2021” report, mobile users downloaded 82.98 billion games in 2021. This high download rate correlates to high revenue, with SensorTower predicting player spending to reach $138 billion by… Continue reading Mobile Growth Basics: Game Genres
Mobile attribution is the talk of the mobile industry recently. It’s the key to understanding user behavior and optimizing marketing actions. But what exactly is mobile attribution, why is it important, and how has it changed? Let’s find out. What is mobile attribution? Simply put, mobile attribution links app installs to marketing efforts. Knowing which… Continue reading Mobile Growth Basics: Mobile Attribution
By Andrea Knezović, Head of Content, Udonis What are blockchain games? Are they the future of gaming? How does the play-to-earn model work? Find out the answers to all of these questions and more in our introduction to blockchain games! What are blockchain games? Put simply, blockchain games are video games that use blockchain… Continue reading Blockchain Games: An Introduction
By Nav Gupta, Founder 7 CEO, Chaarmi Worlds, Inc. The metaverse is generating a lot of buzz, but for all the hype, some seem confused as to what it really means. Many are seeing 3D graphics and pretty pitch decks all trying to explain the metaverse. From VR experiences to games that are claiming to… Continue reading What is a Metaverse?
By Alexey Gusev, Teamlead Performance Marketing at Goodgame Studios The last couple of years was not only a time of great turbulence, uncertainty, and opportunity in the mobile marketing industry, but also represented outstanding growth in the mobile gaming industry. Some reports say the gaming industry is now bigger than the movie and music… Continue reading Five Phases of Mobile Game Marketing Launch Strategies
Do you have dreams of increasing your app’s revenue stream this year? If so, now is the time to launch a subscription offering. To be successful you’ll need a world-class go-to-market (GTM) plan to accompany your subscription offering. The continued popularity of software subscriptions including Netflix, Amazon Prime, Adobe Creative Suite, Spotify, and countless others… Continue reading Designing a Go-To-Market Strategy For Your App’s Subscription Offering
