The Google Advertising ID, more commonly referred to as GAID, is the user-resettable identifier assigned to every Android device. Similar to iOS’ IDFA, the GAID allows advertisers to anonymously track mobile users’ ad behavior and assign impression credit to certain ads in a process called attribution. What does GAID do? Until recently, the GAID helped… Continue reading Mobile Growth Basics: GAID
With Thanksgiving just a few days away, the Mobile Growth Association team is reflecting on what we’re thankful for. The mobile industry has seen its share of ups and downs this year, but it’s always important to remember what’s important and occasionally count your blessings. From our team to yours, Happy Thanksgiving! Jen Laloup, CEO… Continue reading What We’re Thankful For
The African gaming market is growing fast on all fronts. From an exploding youth market to big growth potential in smartphone penetration, there are many reasons for mobile app developers to focus on this market. Here are just a few of them. 3 African Mobile Gaming Stats You Should Know By 2050, Africa’s youth market… Continue reading 3 Stats Mobile Game Developers Should Know About Africa
Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement “Several key updates to SKAN 4 promise to make the framework more accessible and useful to companies looking to measure the performance of their mobile marketing campaigns. Digiday spoke to several experts to learn how the launch of SKAdNetwork 4.0 could impact the mobile app… Continue reading Mobile News Roundup – 11/3/22
Welcome to the world of Web3! By 2026, about 2 billion people “will spend at least one hour a day in the metaverse to work, shop, attend school, socialize or consume entertainment,” according to McCann Worldgroup. Meanwhile, the total value of the virtual goods market in the metaverse could reach $200 billion that year. Are… Continue reading MGS WEB3 & NFTs: Call for Speakers
Paid user acquisition is the partner to organic UA and another method of obtaining new app users. Falling under the general umbrella of mobile user acquisition, paid UA works in tandem with organic marketing efforts and app store optimization (ASO) to maximize app installs. With close to five billion apps available for download across the… Continue reading Mobile Growth Basics: Paid User Acquisition
How to effectively leverage in-app stories for marketing campaigns “Over 2.5 billion, or close to a third of the world’s population, spend time watching stories on apps like Instagram, TikTok, Facebook, or Snapchat every day. Now that is testimony to the fact that there’s massive potential for businesses to utilize the function, tell compelling brand… Continue reading Mobile News Roundup – 10/20/22
Mobile app downloads showed a 63.4% increase over the past five years, growing from 140.6 billion downloads in 2016 to 230 billion in 2021. This growth isn’t projected to slow down anytime soon — in-app spending alone is projected to reach $270 billion by 2025. Marketers should prioritize user acquisition (UA) strategies to ensure their… Continue reading Mobile Growth Basics: Organic User Acquisition
74% of Consumers Use Mobile Ads to Discover New Apps According to ironSource Report “ironSource, a leading business platform for the App Economy, presents its MobileVoice reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data… Continue reading Mobile News Roundup – 10/6/22
Attribution is critical to user acquisition. For roughly a decade, marketers relied on deterministic matching methods to target users successfully and maximize their advertising costs. Apple rocked developers’ worlds, though, with the introduction of StoreKit Ad Network (SKAdNetwork, or SKAN) and App Tracking Transparency (ATT). Now, UA marketers are shifting strategies to continue iOS advertising… Continue reading Mobile Growth Basics: SKAN and Mobile Attribution
