Mexico’s fintech scene has gone from strength to strength in recent years. Between being the first in the region to implement a law specifically dedicated to fintech to boasting seriously innovative homegrown talent, Mexico is in many ways leading the way when it comes to fintech in LATAM. Mexico represents fertile ground for fintech growth… Continue reading LATAM Country Spotlight: Mexico’s Fintech Success
Building a mobile app is becoming a necessity for many businesses. Even if an app isn’t central to the business model, it might be a vital part of a digital transformation. Since apps are steadily becoming a necessity, you need to be aware of the technologies and trends that are driving the app development industry forward.… Continue reading Big Data And IoT Are Taking Over The App Development Industry
Do you remember the last time you went shopping without a mask? The pandemic swiftly recalibrated our daily lives in fundamental and lasting ways – but none quite so profound as the method and means of consumerism. “COVID-19 massively accelerated trends that we were already seeing—it packed a decade of ecommerce growth into a single… Continue reading The Top 5 Trends For Mobile Commerce In 2021
2020 was a big year in mobile gaming — and that was especially true in Turkey. Users were expected to reach 16 million in Turkey alone, a 12.5% increase year-over-year. With 79% of Turkish adults playing mobile games, this is a market that cannot be ignored.
In this MGA webinar, Frank Ravanelli, APAC Digital Media and Marketing Operations Manager at FOREO, discusses increasing productivity, efficiency, and efficacy while working remotely. Ravanelli’s webinar includes actionable advice and insights into: Suitable (and unsuitable) places and times to work remotely Who is a good fit for remote work Defining personal success by identifying strengths,… Continue reading Remote Working: Best Practices
In this MGA webinar, George Natsvlishvili, Product Owner of UA & Monetization at Lingokids, and Luis Guzman, Growth Marketing Lead at TheVentureCity, discuss developing a web-to-app strategy that maximizes market share, saves money, and improves web tracking. Natsvlishvili and Guzman’s conversation includes valuable insights into: Developing a web strategy based on user-generated content Gaining market… Continue reading Web-To-App Strategy: Maximize Market Share, Save Money & Improve Tracking
Eye-catching, nostalgic, innovative, and immersive — that’s how best to describe foldable phones. The world’s leading smartphone manufacturing companies like Samsung, Xiaomi, and Huawei are already investing heavily into this game-changing technology. According to Statista, the estimated number of shipments of foldable phones will reach 100 million in 2025, and this count is expected to… Continue reading Five Tips: Developing Apps for Foldable Displays
Smart app developers and marketers know that user retention is the only way to grow sustainably. Research shows that at least 77 % of daily active users abandon an app three days after installation. Retaining a mere 5% of these users can boost the sales of a business by a whopping 30% or even more. Users must opt-in to… Continue reading Push Notifications And In-App Messages For E-Commerce Retention And Engagement
Farhad Divecha, Director at AccuraCast – and a specialist in digital strategy, SEO, and social media marketing, mobile e-commerce, and growth analytics – shares how sports brands are evolving to engage mobile audiences in the wake of COVID-19. In addition to creative and innovative examples, Divecha’s webinar includes insights into: Digital mediums (like social media)… Continue reading The Evolution Of Sports On Mobile
Influencer marketing is hot. But when you imagine YouTubers and Instagrammers pushing products, you might think more about beauty supplies or recipes than apps. But there is an influencer for everything!
