Author: Theresa Cramer

Theresa is a freelance tech writer, content marketer, and co-founder of Quiet Corner Communications. She also serves as MGA's Communications Director.

The Future of Subscription Apps – New Opprtunities and Challenges

Recurring subscription revenue is the holy grail for many businesses, not just apps. For instance, eMarketer projects subscriptions to OTT video services will hit 2.15 billion by 2025. Of course, video – or television subscriptions – seem almost old school at this point. Increasingly, however, subscriptions are an important monetization method for mobile apps of… Continue reading The Future of Subscription Apps – New Opprtunities and Challenges

Mobile News Roundup – Aug. 25, 2022

Unity rejects AppLovin’s $20 billion merger offer “​​Last month, the news broke that Unity — a widely used game engine — would merge with ironSource, a mobile app monetization and distribution company. But the Israeli company’s larger competitor AppLovin submitted an unsolicited takeover bid to Unity with the condition that they terminate their deal with… Continue reading Mobile News Roundup – Aug. 25, 2022

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The New Mobile Growth Frontier: Marketing in the Metaverse

Talk of the metaverse is inescapable, but confusion still abounds. What is the metaverse, really? Why should I care? How do I incorporate the metaverse into my marketing mix? These are all good questions – some are easier to answer than others. But if you’re thinking about marketing in the metaverse, there is a lot… Continue reading The New Mobile Growth Frontier: Marketing in the Metaverse

New Challenges for Mobile User Acquisition in 2022

By Alberto Nicolas Casado, Director of Sales, FOUND In 2021, the mobile app ecosystem experienced several changes. Some of these were outlined in data.ai’s “State of Mobile 2022†report, such as:  Time spent in mobile apps reached 4.8 hours/day in the top mobile-first markets Ad spend in 2021 soared to $295 billion, and $350 billion was… Continue reading New Challenges for Mobile User Acquisition in 2022

Mobile News Roundup – Aug. 11, 2022

Mobile marketing news curated for industry professionals. Every other week we will curate a mobile news roundup, bringing together the latest in mobile growth news to keep app marketers, developers, and anyone else involved in the app eco-system up to date. Get more news delivered directly to your inbox by subscribing to one of our… Continue reading Mobile News Roundup – Aug. 11, 2022

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The Potential Impacts of DMA and DSA on Mobile Apps

The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA.  The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps

Mobile Growth Basics: Probabilistic Matching

In the wake of App Tracking Transparency (ATT) and SKAdNetwork (SKAN), probabilistic matching has been getting a lot of attention. After the deprecation of IDFA, many mobile advertisers have been looking for new ways to attribute campaign success on iOS — and probabilistic matching has stepped up in the absence of user-level attribution. Let’s learn… Continue reading Mobile Growth Basics: Probabilistic Matching

Influencer Marketing for Mobile Apps with Marion Balinoff

Influencer marketing is no longer the province of niche social stars and emerging brands — it’s big business. By 2023, influencer marketing spending is projected to reach $4.6 billion in the U.S. This year, predictions put influencer spending at $4.14 billion — up from $3.69 billion in 2021. And increasingly, mobile growth marketers are seeing… Continue reading Influencer Marketing for Mobile Apps with Marion Balinoff

Web3 and Fintech: Obstacles and Opportunities

Forget NFTs and the ups and downs of cryptocurrency – when it comes to Web3 and fintech there are more substantial impacts to talk about. Fintech is, frankly, on fire! Pandemic-driven shifts toward online banking gave an already hot mobile vertical a boost – but the story doesn’t stop there. With more than 25,000 fintech… Continue reading Web3 and Fintech: Obstacles and Opportunities

Mobile Growth Basics: App Store Optimization

App Store Optimization (ASO) is the foundation of any organic user acquisition strategy. Organic users are often seen as more valuable than users acquired through paid strategies. For instance, according to Statista, “Between January and September 2020, apps with organic installs presented a 24.1 percent retention rate after one day from the install, while paid… Continue reading Mobile Growth Basics: App Store Optimization