In 2021, Apple made App Tracking Transparency (ATT) the default for all iOS devices and completely disrupted the mobile marketing industry. App developers must now use the ATT framework if their app collects data “about end users and shares it with other companies for purposes of tracking across apps and websites.” All developers must request… Continue reading Mobile Growth Basics: App Tracking Transparency
By Luca Mastrorocco, Co-founder, REPLUG In 2021, the mobile ecosystem saw a number of disruptions that have echoed throughout 2022. This global mobile ecosystem privacy riot left many questions unanswered. So, predicting how things will shape up in 2023 will take a lot of work. But that doesn’t make forecasting trends in mobile marketing any… Continue reading Trends in Mobile Marketing to Keep an Eye on in 2023
By Eric Vissers, Head of Growth at DCMN The mobile industry has long been focused on performance marketing, which is seen as the fastest and most cost-efficient way to acquire new users. However, we’re now seeing that for many industry players, taking a “performance-only” approach is becoming increasingly unsustainable. The same tactics they have previously… Continue reading Brandformance: How Mobile Marketers Can Incorporate Both Performance and Brand Marketing
By Christine Dart, Global Head of Marketing, Helpshift After shedding blood, sweat, and tears to launch a new app, it can be soul-crushing to watch its monthly active users (MAU) stagnate or plummet after an initially high number of downloads. The publisher might be left asking themselves why users aren’t sticking around and whether the… Continue reading Using Feedback to Inform Mobile Product-Market Fit for Your App
Talk of the metaverse is inescapable, but confusion still abounds. What is the metaverse, really? Why should I care? How do I incorporate the metaverse into my marketing mix? These are all good questions – some are easier to answer than others. But if you’re thinking about marketing in the metaverse, there is a lot… Continue reading The New Mobile Growth Frontier: Marketing in the Metaverse
Mobile measurement partners, also known as MMPs, are a key part of the mobile advertising ecosystem. These independent third-party platforms track, organize and visualize mobile app data to provide attribution data. The data provided by MMPs give marketers a holistic view of their campaign performance across all channels and partners allowing marketers to optimize their… Continue reading Mobile Growth Basics: What is an MMP?
Brought to you by CleverTap. Customers want personalized experiences. With almost every new startup proclaiming it’s the “Netflix of X” and more established brands rushing to meet ever-changing demands, the onus is on companies to provide interactions that are highly personalized. In fact, McKinsey reports consumers don’t just want hyper-personalization, they demand it. Forrester says 77%… Continue reading A Framework for Ecommerce Success
Building a minimum viable product (MVP) app is often an important part of the app development process. Whether you work at a startup looking to launch the next Airbnb or Instacart or are a small business looking for new ways to connect with your clients and customers, an MVP is often your first step on… Continue reading 3 Uses for MVP Apps
I’m an avid podcast listener, and yes, I’ve used their promo codes. Whether it’s for Rothy’s, Green Chef, or MeUndies, I have definitely used “promo Code MURDER.” (Can you tell I’m a true-crime listener?) In many ways, promo codes — which are essentially just a coupon — almost seem out of date, right? Yet, they… Continue reading Promo Codes for User Acquisition in 2022
There are 5.22 unique mobile users in the world in 2021, according to Datareportal, and the average user spends 4 hours and 10 minutes using a mobile device every day. The opportunity for app businesses to capture this attention is vast, but competition for these users is fierce as more app enter the app marketplaces… Continue reading Mobile Growth in 2022: From User Retention to Monetization
