Latin America is one of the regions hit hardest by the COVID-19 pandemic. In attempts to curb the spread of the virus, governments have imposed strict quarantine measures. Schools and offices have closed, curfews have been put in place, domestic and international travel has been suspended, and large gatherings of people prohibited.
Keeping your app fresh means constantly iterating and adding new features to meet user expectations. But if you don’t want to waste your team’s time, there are many things to consider before designing a new feature and rolling it out to the masses. Andrius Baranauskas is Director of Product, Pricing and Programs at Booking.com and MGS caught… Continue reading Q&A: How And When To Add A New Feature To Your App
Katie Wilson is the Founder and CEO of TapOnIt but she’s also much more than that. Her nominator for the MGS mBolden Women of the Year Awards says, “Katie is a dynamic entrepreneur who founded a successful mobile advertising company… As a digital advertising veteran, Katie recognized that many businesses weren’t effectively leveraging the power… Continue reading Q&A with People’s Choice Awards Winner Katie Wilson
Nancy Peters is Director of Business Development at Chocolate Platform but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Nancy continues to show her passion and leadership in the mobile advertising space. She is full of energy, great ideas, and solutions that help grow… Continue reading Q&A with Champion of Women Award Winner Nancy Peters
At MoEngage, we believe segmentation is at the heart of delivering hyper-personalized experiences for the modern-day user. It is this unique capability that differentiates successful brands from the noise.
App marketers know that Apple Search Ads and Google App Campaigns are at the heart of most growth strategies. These behemoths are unavoidable, but mastering the art of User Acquisition through these competitive networks is tricky, to say the least. We talked to Louise Verschuren, CEO and Founder of Wuzzon, a full service app marketing agency , about… Continue reading Q&A: Mastering UA With Apple Search Ads And Google App Campaigns
By Lomit Patel Launching and growing any new app has always been a challenging endeavor. Beyond having a great app and hiring a great team, one of the keys to success, is to figure out how you can leverage user acquisition to scale up app growth fast. Increasingly, the answer to smart growth looks like… Continue reading Lean AI: The Secret to App Growth
By Michael Jessen
By Jacinta Mathis We love our customers, but how devoted are we to continuously building our relationship with them? Growth comes from the genuine investment we give to that relationship, our products, and our partners. For two years I have held a marketing and growth role at KeyMe where I am an active leader in… Continue reading Unlock Growth with Expressions of ‘Love’